BTL Marketing Solutions Ghana has been adjudged the overall Best Marketing Agency of the Year at the recently held 11th Marketing World Awards 2022.
The awards night saw numerous industry players in marketing and advertising come together to celebrate, award and reward the efforts of various stakeholders in the industry.
The Marketing World Awards (MWA) recognise outstanding organisations and individuals who have delivered superior products and exhibited excellence in upholding concrete marketing strategies, displaying uniqueness and innovativeness among offerings, conveying clear messages to their consumers, and driving distinctiveness.
Commenting on the award, Country Manager, BTL Ghana, Cynthia Kodowu expressed gratitude to the BTL Marketing’s loyal clients for giving them the opportunity to connect their brands to the African consumers.
She further stated, "The mission of the company has always been to become a world-class and most sought after digital experiential group in Africa and this award says it all."
BTL Marketing Solutions Ghana won the overall experiential marketing agency of the year with their nation-wide campaign for Guinness Ghana, "Black Shines Brightest campaign".
The Head of Operations for BTL Marketing Ghana, Richard Larbi, describes the Black Shines Brightest Campaign as the brightest spot in telling positive African stories. He firmly believes this is the most progressive way brands can project true African stories.
BTL Marketing Solutions Ghana is a part of the BTL Africa group which is the fastest-growing Pan-African marketing and technology solutions company with offices across 8 African countries; namely Ghana, Nigeria, Sierra Leone, Zambia, Kenya, DR Congo, Ivory Coast, and Liberia, offering bespoke and customised solutions to multinationals and indigenous African brands.