Banking: Barclays rebrands as Absa

Banking: Barclays rebrands as Absa
Banking: Barclays rebrands as Absa

Barclays Bank is now Absa, and will consequently rename ten subsidiaries in Africa including Ghana, Kenya, Botswana, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by June 2020.

On Wednesday, Absa Group began trading at the Johannesburg Securities Exchange under the new share code ABG, signalling the commencement of the separation from Barclays.

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The lender is looking to net in five million customers across Africa by 2022, from the current 700,000 by being a core player in the retail and corporate market space.

It is leveraging on technology, machine learning, artificial intelligence to come up with solutions for customers who are increasingly using internet platforms to interact and do business.


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