Africa World Airlines has signed a media partnership with Revealed: The New Era 2.0 to support efforts to promote Ghanaian and African tourism through the programme’s "Know Your Regions" series.
The partnership will support a nationwide journey across Ghana, during which celebrity guest hosts will explore the culture, history, tourism attractions, people and unique experiences that define the country’s regions.
Through its flight network and support for the production, Africa World Airlines will help connect the programme to destinations and experiences being showcased, bringing aviation and storytelling together to promote tourism.
Speaking on the partnership, Portia Akowuah, Head of Commercial at Africa World Airlines, said the collaboration would create opportunities for more people to discover the region’s tourism potential.
"Partnering with Revealed: The New Era gives us an opportunity to help Ghanaians and people across the region explore beautiful landscapes, appreciate the beauty of our destinations, and enjoy the rich culture we all have and share," she said.
Bola Ray, Executive Producer of Revealed: The New Era, described the partnership as significant to the programme’s broader ambition of telling African stories. "We see this partnership as a very huge one that will aid in telling the African story," he said.
He added that the programme looked forward to expanding the collaboration as Africa World Airlines grows its international reach. "We are looking forward to when Africa World will land in Europe and the USA, so we can explore those regions with you," he said.
Senanu Damilola Wemakor, Producer of Revealed: The New Era, described the collaboration as a meeting of two sectors with a shared role in connecting people and destinations.
"The Africa World Airlines and Revealed: The New Era partnership is a merger between storytelling and aviation to better tell African stories and connect us," he said.
The Know Your Regions series is a key part of Revealed: The New Era 2.0, taking viewers across Ghana through celebrity-led journeys that highlight the country’s tourism attractions, cultural heritage, local experiences, businesses and communities.
Beyond Ghana, the partnership presents an opportunity to spotlight destinations across Africa, drawing on Africa World Airlines’ regional connectivity to bring more attention to the continent’s tourism potential.
The collaboration brings together aviation, media and tourism in a shared effort to connect people with places and bring Ghanaian and African stories to wider audiences.