The desire to impact lives and help people to earn a living has unleashed the creative talent in a middle-aged Ghanaian international enterpreneur, Ms Janet Adubea Ansah, to launch a range of hand-made beads hand bags for the local and international markets.
Local artisans put together the Adubea Jensen collections designed by Ms Ansah, whose partner, Abigail Botwe — gifted in bead making and jewellery — supervises the workers to string hundreds of beautiful beads spick-and-span to create bespoke handbags of various shapes, sizes and colours, fit for all occasions.
The company, Adubia Jensen, which currently boasts of about 25 workers, formally unveiled its range of bags which are all made from beads to the general public at a short ceremony in Accra on November 26.
Audience at the event was completely dazzled by the variety of timeless designs, shapes, styles and carefully selected befitting colours of the ingeniously hand-made Ghanaian handbags. The bags are first designed on computer and expressed at the workshop.
The Chief Executive Officer of Adubea Jensen, Ms Janet Adubea Ansah, told the GRAPHIC BUSINESS that she had, over the last four years, taken steps towards actualising the dream by completing several courses in business skills, jewellery design, and bead handbag making.
“Today, I am equipped to pursue and fulfil my dream of introducing the world to the unique and exquisite luxury brand,” she said.
She further indicated that the originality of the handbags appealed to women of all demographics and that had resulted in the perfect business opportunity that made her express her passion for creative design.
Currently producing about 20 handbags a week with 12 workers, the business plan is to increase the output substantially by expanding the workforce to about 100, which would yield outputs of between 200 and 250 hand bags a week.
She said she had already gotten orders for next year and was therefore working to build her company’s capacity to meet the demand of the local and international markets.
Touching on copyright issues, Ms Ansah pointed out that she had already registered the brand, but was quick to add she was not worried about people copying her work.
“For me, copying is the best form of flattery. While you are busy copying my designs, I will be ahead of you creating new designs,” she said with a beam of confidence.
Adubea Jensen currently does not sell in high street shops, as it is mostly available for online orders.
“I have decided to invest in a website where people can go through the various designs and place orders,”she explained. GB