Access Bank Ghana marks Women Entrepreneurship Day
Access Bank Ghana has hosted over 60 market women from the Makola Market in Accra to commemorate the global Women Entrepreneurship Day (WED).
The workshop, organised under the bank’s flagship programme, the ‘W’ Initiative, was in partnership with the Makola Institute to build the capacity of women business owners.
Key topics covered included Basic Book-keeping, Cash Flow Management, Stock Keeping, Maintaining a Good Banking Relationship and Customer Service.
Review business performance
Speaking to the participants, the Head of the Makola Institute, Mrs Comfort Oduro Nyarko, encouraged the women to constantly review their business performance to ensure growth and sustainability.
“Commitment to growing your business and ensuring its longevity requires attention to detail and consistency in serving your customers. As a business owner, you cannot take the slightest issue for granted because that can likely affect your business venture,” she added.
The ‘W’ Initiative
In his opening remarks, the Divisional Head of Retail Banking at Access Bank, Mr Stephen Abban, told the participants that the capacity-building workshop, under the ‘W’ Initiative, was instituted to enable women business owners to stay competitive and profitable.
He said the ‘W’ Initiative was central to the bank’s financial inclusion strategy because more than half of Ghana’s population was female.
“By supporting women’s businesses to succeed, we are supporting their families, the community and the nation’s economic growth agenda,” he said.
The Group Head of Personal Banking at Access Bank, Mrs Matilda Asante-Asiedu, used the occasion to emphasise the benefits of signing onto the ‘W’ Initiative.
She said the initiative was empowering women with knowledge, networking and access to markets to expand their businesses and invited women who had not signed on to do so.
Women Entrepreneurship Day
This year’s WED was celebrated on the theme: “Grit: Secret recipes of successful women entrepreneurs”, and was observed in over 144 countries.
Since the launch of the W’ Initiative in May 2015, 30,000 women have benefited from various workshops across the country, including the recent collaboration with FMO, the Dutch Development Bank, in the Female Leadership Journey.
The ‘W’ Initiative seeks to inspire, connect and empower women across the country by offering a bundle of tailor-made products, services and opportunities to young women professionals, women with family and women in business.