ABL launches Beta Malt in returnable glass bottle
Accra Brewery Limited (ABL) has launched a new returnable glass bottle (RGB) of the Beta Malt which complements its existing 330ml PET packs to provide a variety of packs to satisfy their consumers.
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The Country Director of ABL, Mr Philip Redman, emphasised how the new extension of the Beta Malt brand enhances ABL’s overall principles, adding: ‘“To us as a company, and as an extension of the Beta Malt brand, Beta Malt in RGB lends gravitas to our claim of creating extraordinary moments by brewing quality, great-tasting beverages.”
He said the introduction was also a positive step towards achieving the company’s dream of becoming the recognised market leader in the beverage sector by accelerating its growth as a trusted business partner.
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“And as a brand committed to being trusted for our diverse portfolio of high quality brands to suit every palate, we will continue to delight you, our cherished consumers, with exciting new offerings,” Mr Redman added.
For her part, the Marketing Head of ABL, Ms Ewurafua Addo-Atuah, expressed delight over the level of innovation and creativity that went into the repackaging process, noting that: ‘As a consumer-centred and innovation-driven brand, ABL has over the years championed and spearheaded innovations in our production process and consumer-engagement efforts.’
“Beta Malt in RGB has come to complement its Polyethylene Terephthalate (PET) version, giving consumers choice to enjoy Beta Malt on-the-go, at home, in outlets or at events for the same rich, tasty, replenishment,” she added.
Ms Addo-Atuah further noted that: “Both the PET and RGB come in a 330ml bottle and bear the same vibrant labelling and red caps. The RGB pack features a sprig of malted barley embossed on the glass bottle, a subtle but constant reminder of Beta Malt as true malt brewed with the finest ingredients.’’
