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5th Edition MTN Pulse ‘Just be series’ to promote entrepreneurship among young people
5th Edition MTN Pulse ‘Just be series’ to promote entrepreneurship among young people

5th Edition MTN Pulse ‘Just be series’ to promote entrepreneurship among young people

The fifth edition of the MTN Pulse Ghana ‘Just Be Series’ will be hosted by MTN Pulse in partnership with Ahaspora Professionals Network and MTN Ayoba under the theme - Navigating New Market Trends.

The entrepreneurship masterclass which is targeted at up-and-coming and early-stage entrepreneurs will take place on October 22, 2022, at The Ghana-India Kofi Annan Centre of Excellence in ICT, Ridge - Accra.

It will also be streamed live on myMTN App -Pulse section, MTN Ghana and Ahaspora’s Facebook and YouTube Channels from 10:00 am - 12:30 pm. The post-event extracts will also be available on the Pulse section on myMTN App.

This edition of the MTN PULSE ‘JUST BE SERIES’ will focus on new marketing trends that must be monitored and the need for young entrepreneurs to uniquely position themselves to navigate the ‘new normal.’ The session builds on key learnings from the fourth edition that emphasized how entrepreneurs can secure and manage their business capital to scale up.

The fifth “Just Be Series” will feature young thriving entrepreneurs including Zubaida Abdel-Rahman, Content Creator, and Influencer; Christian Boakye Yiadom - CEO & Founder, CEQA Foods and Beverages, Ghana; Sydney Scott Sam, Founder, Workspace Global; and Dr Michael Awua-Mensah - Dental Surgeon, Content Creator. Caleb Kudah from Citi TV/FM will moderate the session.

Christabel Dadzie, founder of Ahaspora shares what inspired her organisation to partner with MTN Pulse on the ‘Just Be Series’ - ‘Ahaspora is committed to changing mindset and improving the lives and livelihood of young people, making this collaboration with MTN Pulse an exciting and important one. “It is my hope that participants will be inspired and make use of the lessons discussed”.

As an enabler of opportunities, MTN Ghana through its Platform Business approach will introduce participants to Ayoba. Participants will receive details on how they can upload their content or feature their Micro App on Ayoba to achieve their business objectives. “We urge all entrepreneurs, content creators and people looking for opportunities to grow their businesses to join the Just Be Series” event to gain insights on how to transform their businesses in the digital age”, said, Dario Bianchi- Chief Digital officer- MTN Ghana.

The MTN Pulse “Just Be Series” is a Youth Empowerment and Entrepreneurship series aimed at developing the entrepreneurial mindset and business skills of young Ghanaian entrepreneurs. It prepares young professionals and entrepreneurs to learn from the discussions and post-session incubator program. The first Pulse ‘Just Be Series’ focused on the ‘Side Hustle Wahala’ and the second and third on ‘Chasing the entrepreneurship dream’ with the themes, ‘Living your passion’ and building and developing a trusted brand for your Startup /NGO. The last just be series which happened on September 10, 2022, addressed the need for young businesses to reinvest profit or ramp up profit to scale up their business.

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