BEIGE Capital builds team to ‘fight’ competition
BEIGE Capital Savings and Loans Company has organised a corporate team building event to promote healthy competition.
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The team building event, which was organised as part of BEIGE Capital’s 2015 strategic marketing approach, was on the theme: “Stretching Our Limits to Excel”.
Mr Michael Djanie, Lead
, Brands and Marketing of the company, in a remark, said attracting clients for business was not good enough but retaining them and establishing a trust-relationship was key to remaining in competition and staying ahead.
“We understand that every member of our team plays a key role to ensure that our clients receive good value in their relationship with us. For instance, a team member who does not jell well with others in the same team could be the hurdle in delivering a service with speed.
“Our direction this year is simple win-win banking. And in doing so, we understand that we have to build the right attitude among our team members. With the right attitude in approaching every client needs, we win and they also win,” he said.
Mr. Richard Ahenkorah, Chief Business Officer, revealed that the theme for the programme ‘Stretching our limit to excel’, was the first of many others to follow on a quarterly basis.
He said the whole idea underlying the event was about teams winning.
“It is good to compete but the competition is out there and our role is to consistently work together to attract and retain clients,” he said.
Mr Abdul Razak Rafico Inusah, Head – Retail Banking, noted that the programme was in line with the direction of the company’s relationship banking and to allow staff to get to know one another.
He said preparedness was the magnet for opportunities, saying, “When we are prepared we see more of opportunities in situations and others than the alleged downsides.”
It was a moment of excitement and the bonding activities achieved its aim. Team members had to depend on every team member’s performance for an overall score. This maiden Amazing Team event was held at the Burma Camp Leisure Centre in Accra for the Southern Sector and BEIGE Village for the Northern Sector.
Four Teams, the Lions, Rhinos, Bulls and Eagles, identified with banks, various departments and branches participated in the event.