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4 ways to spot a fake online review

4 ways to spot a fake online review

I was poking around Amazon a while back and saw an 85-inch Samsung TV that cost $45,000. Just for fun, I checked out the reviews and saw these gems:

"I was going to fund my daughter’s wedding in Hawaii, but I figured this Samsung TV would last much longer." – Jordan

 "The black levels and color depth on this TV are pretty good for the price. However, the small screen size is a deal breaker. I recommend buying an IMAX theater instead." - David

If you haven't run across them before, there's a long tradition of users leaving funny fake reviews on odd or extravagant products on Amazon.com. Here are some of the funniest ones I've found.

Unfortunately, not all fake reviews are hilarious. Marketing firms often pay people to leave positive reviews on major seller sites to boost sales. In fact, Amazon just sued more than 1,000 people who were paid to post fake five-star reviews on products.

Even legitimate reviews might be unhelpful. Maybe the reviewer

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