Betway grabs four top clubs

BY: Chris Nunoo
The Club representatives displaying their plaques.
The Club representatives displaying their plaques.

Betway Ghana, an online sports betting company has extended its support to three more clubs in the Ghana Premier League (GPL) as their headline sponsor.

After the initial support to Obuasi-based Ashantigold, Betway announced yesterday that GPL champions, Aduana Stars, Medeama SC and Liberty Professionals had joined the list of clubs they were sponsoring.

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Kwabena Oppong Nkrumah, the Marketing Executive of Betway Ghana who made the annoucement at a day’s seminar for sports administrators, coaches from clubs and educational institutions as well as the media in Accra, said they were ready to do much to promote the game of football.

He said the initiative would motivate other institutions to take a cue from Betway Ghana and support other clubs in the country.

Mr Oppong Nkrumah said Betway Ghana was very much interested in resourcing the clubs with respect to knowledge on transfers and services, as part of its contributions towards developing football in the country.

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The day’s seminar which is the second in Betway Ghana’s sports development initiative, was on the theme: “Positioning your brand”.

Mr Oppong Nkrumah expressed the hope that the support given to the clubs would be an incentive to improve upon their performance in the league and other competitions they would be involved in.

Earlier in a presentation on branding, the Chief Business Officer of Tigo, Stephen Essien, stressed the importance of social media and branding in the affairs of football clubs who wants to be very professional in their deliberations and called on clubs in the country to hold in high esteem their supporters, their sponsors, members of the club as well as the performance of the team.

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“I can say today that many institutions are ready to support clubs in this country but they are hesitant because of the nature of the brands which among other things has to do with the fan base of the clubs, club information and logo”.

Mr Essien further advised football clubs to be more active, visible and professional in projecting their brands on the various social media platforms such as Facebook, Twitter and Instagram or else they would be extint in the next five years.

He also urged clubs to be conscious of data as it was very essential for the development of their brands if they were to attract support from investors.