THE second edition of the Live Inside and Win the Ride (LIWTR) reality show has been launched. The launch came off on Thursday, April 4 at the Accra Mall.
The concept of the LIWTR competition, organised by Global Media Alliance, is to bring together five individuals from different backgrounds to stay in a car for some days.
During that period, one person is evicted each week until there is one person left; the last man standing wins the car. This year, Global Media Alliance is giving a brand-new Renault Duster SUV to the winner.
Speaking to Showbiz, CEO of Global Media Alliance, Ernest Boateng, stated that the objective of the exciting reality show was to promote healthy competition.
“Five people from different backgrounds will be made to live in one car for as long as it takes. The Live Inside and Win the Ride reality show will teach contestants some basic survival tactics, test their endurance levels and also boost the tolerance levels,” he stated.
Mr Boateng called on people who believed they had what it takes to win a Renault Duster SUV, to pick up forms and register to be part of the initiative.
“We at GMA are looking forward to a more competitive reality show this year. We are expecting more people to sign up for this great reality show,” he noted.
Explaining the mechanics of the reality show, Ese Adjabeng, Project Manager for LIWTR said interested people would have to pay a registration fee of GHS 50 and complete a form.
“After the registration, we will hold auditions in Accra, Kumasi and Takoradi to screen the applicants. Shortlisted applicants will be made to go through medical screening to ensure that they are fit before they enter the car,” Ms. Adjabeng added.
The 2019 Live Inside and Win the Ride reality show is sponsored by Premium Motors (Distributors of Renault in Ghana), Accra Mall, Le Banzini Restaurant, Pizza Inn, Chicken Inn and Creamy Inn, Equator Mobile Phones Ghana Limited, Telefonika, Yah and The Mall Pharmacy.