THE campaign to encourage Ghanaians to patronise made in Ghana products seems to be making impact with more outfits jumping on the train.
On Tuesday, March 5, Koala Shopping Centre launched a made in Ghana display at its Airport branch with award winning Ghanaian musician, Okyeame Kwame, who is a made in Ghana ambassador, calling on Ghanaians to see it as a responsibility to purchase locally manufactured products.
Okyeame Kwame said it was necessary to develop the habit of going in for made in Ghana products first and expressed excitement about the campaign by Koala Shopping Centre.
“We need to support our own by eating and patronising what is here if we really want made in Ghana to go up so we can affect our import and export deficit.
"Made in Ghana to me is self, it’s consciousness, made in Ghana is a reality. It’s a personality that everybody born of Ghanaian blood should wear and once we wear it, we will not look to Europe for our standards because from that point we’ll begin to measure ourselves by our standards,” he explained.
“Made in Ghana is the most important conversation that we should have had a long time ago so I’m happy we are having that conversation now.
"We should push made in Ghana at every limit and not only promote the trade. Just like Dr Kwame Nkrumah said, we need to choose Ghana first.
"So I’m appealing to the people at home that support your own. Made in Ghana products are of much higher quality than any other thing that’s coming out,” he added.
Chief Executive officer of Koala Shopping Centre, Imad Wolley,said he believed that there were more locally produced goods with standards that were really impressive.
He disclosed that the display of made in Ghana products will be in their stores all year round as they look to encourage more manufacturers to bring their products on board as long as they are registered and meet the required criteria.
The CEO of the Food and Drugs Authority, Mrs Delese Mimi Darko, encouraged Koala Shopping Centre to make the shelves which were dedicated to Ghanaian manufactured products, a permanent feature in all their shops and also invite other foreign retail shops and supermarkets to take up the challenge to replicate the same to help boost the local manufacturing industry.