MULTIPLE Award winning musician and rapper, Edem has promised to be a lead promoter of tourist and hospitality sites in the Volta Region of Ghana.
According to him, the region although among the least developed in the country, have some amazing tourist sites which when given adequate promotion, publicity and upgrade of amenities will rival some of the world's preferred destinations.
He said, "I have been to Wli Waterfall, I have seen the white and clean beaches of Keta, I have seen the Fort Prinzenstein which are all world class sites that need the right transformation to rival any good site in the world. The interesting thing is that, these are just a few of the many sites the region has to offer."
Edem's promise coincides with his recent appointment as Tourism Ambassador for Volta Region by the Ministry of Tourism, Arts and Culture. He is among other things expected to use his fame, various platforms and social media handles and following to promote Ghana's tourism potentials, particularly Volta Region's.
The move is to attract both domestic and foreign tourists to generate revenue to improve the sector and develop the region and country at large.
Apart from joining the Ministry's "Say No to Open Defecation" campaign to promote coastal and marine tourism, Edem has hinted of his own initiatives to boost tourism in the Volta Region.
He said his Edem Fest which he initiated a year ago to promote festivals of the region will organise a world class concert at this year's Hogbetsotso Festival in Anloga, the capital of the Anlo State and the Asogli Te Za held in Ho, the Volta Regional capital.
The concert, he noted will attract musicians of Volta Region and other big performers from other parts of the country. It will also nurture and promote young and underground artistes in the region to boost their confidence and improve their acts.
Edem also revealed that his team is developing a holistic concept to drive his tourism agenda that will be made public soon.
He commended the Tourism Ministry for initiatives to improve revenue mobilisation at the various sites in Ghana and hoped they will be used to improve the sites to enhance the job of the tourism ambassadors.