ALTHOUGH Dancehall artiste, Shatta Wale, had repeatedly attacked Sarkodie, it wasn’t until Sarkodie released his My Advice song last week that people realised that all was not well between the two friends who had worked together on songs such as Me Gye Wo Girl.
As it is turning out, the song, which has made headlines, is sparking a new ‘beef’ in the industry with Shatta Wale replying that Sarkodie’s career is going down because he has dissed him but not every artiste is impressed with this whole ‘beefing’ thing and one of them is rapper, Edem.
Sharing his views on the current ‘beefs’ in the industry, Edem blamed the media for projecting the “negative vibes”.
According to the Koene artiste, who was at the Showbiz offices to promote his upcoming Edemfest, which would come off on November 2, rivalries between artistes had existed for a long time from the days of Daddy Lumba and Nana Acheampong but it should not be overly hyped.
“Personally, I don’t think there’s a need to pit the talents of artistes against one another. This is because every artiste has their strength and what they have that appeal to the masses. For this reason, it will be out of place to think that one is better than the other.
“Besides, music is just like sportsmanship where every contender thinks he or she is better than the opponent. You will never raise your opponent higher or better than you and I know I’m the best in my field. That is why the media has to concentrate more on the positive vibes in the industry,” he said.
Edem said he was not against “beefs” since Ghanaians were tolerant and could handle their differences and differing views about their favourite artistes.
In an industry that has had Twi as the dominant language used by artistes, many thought that Edem, whose real name is Denning Edem Hotor, would not survive when he released his debut, Bougez, in Ewe in 2009.
Even though majority of those who sang and danced to the song at the time might not have understood it, according to Edem, the song’s success encouraged him to do better.
After nine years of holding the mantle as the artiste who championed and made Ewe music attractive on the Hiplife scene, Edem said he deserved all the accolades for being a trailblazer.
“Until my arrival on the scene, little attention was given to songs in the minority languages. Today, the likes of Fancy Gadam and Maccasio are all making hits because I set the pace,” he said.
The old student of Bishop Hermann College said Ghanaian artistes must adapt to the digital turn global music was taking in order to better compete.