AFTER six successful seasons of music reality TV show, Hitmaker, telecommunication giant, MTN, has launched the seventh season themed Rule the Mic.
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Launched in Accra last week, MTN Hitmaker is aimed at giving authentic singers and rappers a platform to build their talents and be ready for the music industry.
Speaking at the launch, Acting Chief Marketing Officer for MTN Ghana, Guido Sopiimeh, said the show is one that aims at bringing out the hidden musical talents in people as well as improving the music competence of artistes.
He also noted that through the Hitmaker series, musicians such as KiDi, Kurl Songx, Koo Ntakr, Naterial, Togbe, Kuami Eugene and others have been able to flourish in the Ghanaian music Industry.
Mr. Sopiimeh said this year’s edition would make use of digital platforms such as MTN play and Video+ that would enable the search for the talents and also create a platform for contestants to interact with their fans.
This year’s winner will as usual take home GH¢100,000 cash award which is meant to be used for recording, music video production and promotion of their song.
The launch was graced by personalities from the entertainment industry and witnessed performances from former contestants, and winners of the previous Hitmaker editions including Freda Rhymz who is the winner of Season 6.
Season 5 winner, KiDi talked about how important the show is telling Showbiz, “for anyone who has the desire to tell and show the world that he or she has a musical talent that the world should know, this is the platform.”
To those who will participate in this year’s edition, Wish Me Well hitmaker, Kuami Eugene said, “it is not just about winning but the lessons you take away from the team, the music directors that you will work with is what matters.
“I did not win but today look at me. Honestly, I learnt a lot from the house so it is not always about winning but what you do with what you learn in there even if it is just for a week.”