Media biased towards budding talents— Jupitar

By: Antoanette Sedinam Akoto-Tenu
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HE has been in the music industry for close to 10 years and never fails to thrill anytime he mounts the stage to perform at events but it seems after his impressive showings, Dancehall artiste Jupitar falls off the surface of the earth and vanishes into thin air.

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Not much is heard of him till he makes the bill of another show and this, Jupitar, known in private life as Michael Okine, has blamed on the Ghanaian media and accused it of being biased and serving the interest of its favourite artistes who are usually the established ones.

Talking to Graphic Showbiz in an interview, he said the media favoured certain artistes by promoting their songs all the time at the expense of others and as a result prevented many budding talents from reaching the top.

“There is too much favouritism in the industry that is why people don’t see much of me. The media, especially have their favourite musicians who they promote all the time. But that should not be the case.

"You only see few media houses supporting, especially young talents. We have many budding talents doing very well but are denied the needed attention.

“Opportunities should be given to all artistes to exhibit their talents. The focus shouldn’t be on a particular artiste or artistes all the time just because they are controversial and make headlines.

"Favouritism is the reason many talents are left behind and find it difficult get out there,” he said.

Jupitar recounted times he was approached by certain media houses to perform at their shows on bater basis but they failed to deliver on their part of the agreement.

“Most times, they come up with a bater contract which I accept. I perform so that they also push my songs but that doesn’t happen.

"They rather play a particular artiste or artistes songs over and over again, leaving some of us out. It is unfair to me because if I done my part, I expect you to do same.

Irrespective of his challenges, Jupitar says he won’t give up and will keep on working hard to make it. “Even if it will take me many years for people to truly recognise and appreciate me, I will continue to do my part. I always deliver when it comes to performances. I thank God people know I’m very good at what I do”, he added.

Jupitar, who is currently working on his album which will be released by the end of the year, has been nominated in and won awards such as the 2017 Urban Music Awards Best African Artiste of the Year, 2018 Nellas Awards Best Dancehall Artiste of the Year among others.