Beyonce and her daughter Blue Ivy's "Brown Skin Girl", straight off The Lion King: The Gift album alongside her single "Spirit", sparked a new #BrownSkinGirlChallenge on Twitter since the song's debut last Friday.
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The song, which promotes self-love and embracing one’s dark skin, has inspired woman all over the world to proudly, and confidently, show off their brown skin.
The challenge is a rather refreshing break from the hate so often plaguing social media.
“Brown Skin Girl” features Guyanese rapper SAINt JHN and Nigeria’s WizKid as well.