WHILE some industry players believe beefing in the music industry is okay and makes the scene vibrant, Hiplife artiste, Ex Doe believes it is wrong because he was negatively affected by it some years ago.
In an interview with Graphic Showbiz, the Daavi Medekuku hitmaker said he was deeply affected by the beef with his colleague, Chicago, and would not encourage any artiste to get involved in any beef.
“Although I got the buzz, it was for a short period. In the long run, I was tagged as a beefing artiste and lost a lot of corporate shows.
"At some point, fans of Chicago started attacking my fans and vice versa. I was even scared to go to some shows where I knew there would be a lot more of Chicago’s fans,” he said.
Explaining why he thought beefing was not the best, Ex Doe said an artiste who was constantly beefing might end up losing great shows.
“Otumfuo or Ex-President Kufuor will not invite such an artiste for a dinner dance. They will prefer the likes of Wiyaala, Kuami Eugene or Efya to perform at such functions,” he said.
He added that an artiste who liked to beef would most likely lose the majority of his fans.
“What most musicians don’t know is that if they beef each other, they end up splitting their fans because you can’t tell who the fan likes to listen to.
"For instance, a fan of Stonebwoy or Shatta Wale can easily move away when they realise all they do is to beef each other,” he said.
According to him, beefing is a cheap way an artiste uses to get to the top which he thinks is not the best.
“If you are talented, why diss another artiste just to get to the top. Do good music and your works will be appreciated,” he added.
Citing an example, Ex Doe said he supported artiste manager Bull Dog for preventing Stonebwoy and Samini from performing at Shatta Wale’s Reign album launch because anything could have happened.
On his view about the music industry, Ex Doe, who is known for other songs such as Maba and Gogowoho and is currently promoting his latest single, Cash and Carry, said young artistes such as Kuami Eugene, KiDi, King Promise and Wendy Shay are doing well.