The Editor-In-Chief of Debonair Afrik, Emmanuel Ekuban, known to fashion creatives as Nuel Bans, covers the magazine’s Editor’s Issue for the month of August.
Nuel Bans, who is also the Creative Director of the publication, which doubles as a fashion content creation agency, is a well known name in the fashion industry with about eight years experience.
He started off as a model, continued as a fashion assistant for designers to where he is now as a magazine publisher.
Nuel is the originator of the Style Lounge, an annual three-day event seeking to promote fashion brands in Africa, through workshops and fashion presentations.
According to him, he officially started the agency five years ago after some of his friends shared their frustrations with promoting their brands and sharing their brand narratives.
The publication initially started as a blog that published African related fashion content and has grown over the years with the help of his brother and friends.
In his interview for the August issue of Debonair Afrik, Nuel was happy about the progress the fashion industry has made.
“People here are beginning to understand and accept that fashion is a serious business venture like any other, but I think currently how lucrative it is, is dependent on where you stand with regards to your niche and craft”, he stated.
He added that “for example, stylists, creative directors and to some extent models, were not as valued or utilised some years ago as they are now.”
However, he believes there is still a lot of work to be done to catch up with our foreign counterparts.
On the challenges he faces as a fashion creative in this part of the world, Nuel Bans said, “I come from a background where everyone is respected irrespective of who you are or what you have but in this industry, you must belong to a certain class of people before others would even collaborate with you, regardless of how good you are.
“You will only see these so-called high-class people clinging onto you when you have something they want, which should not be so. Creativity is God-given and each person deserves that chance to blow up. I mean when the people do well, we grow the industry and make it reputable.
“Finally, the support system is weak at this side of the world. It’s not rosy to push through or get the work done.
At the beginning of our magazine, the support wasn’t sufficient because we were not covering the Everyday Celebrity, our vision and mission are to project creatives making waves in the fashion industry here in Africa."
Nuel Bans called for the establishment of a body that will protect and address issues pertaining to the industry and its talents.