If Ghanaian men’s fashion game is up now then perhaps, we can credit the Accra Men’s Fashion Week (AMFW) for being instrumental in the evolution.
Since its introduction in 2016, Accra Men’s Fashion Week has thrown the spotlight on all aspects of men’s fashion and this year’s event, held at the Ghana International Trade Fair Centre, La, Accra, on Saturday June 16, followed the same pattern.
Dubbed, “Man it up 2.0”, a follow up to last year’s theme, the occasion was a platform for models and designers of men’s clothing and accessories to showcase their collections.
The night’s activities kicked off with a street style showcase of style influencers and fashionistas rocking statement pieces but that was just an appetiser for what was to come.
And oh, was it an event to relish for men’s fashion as models strutted the runway to show off creative works from the various designers.
The designers were Saintt Mensah, Neat Clothing, Kifi Clothing, St Charles Clothing, Bri Wireduah, Rysen, Ibrahim Femandez, Groomsmen GH, Bushai Weave collections and LarryJay Ghana.
Among collections displayed were beach wear, traditional wear, formal wear, traditional Muslim clothing and jackets.
While the likes of Saintt Mensah took it casual with beach wear, Bri Wireduah stole the show with her Ashanti traditional apparel.
Bushai Weave Collections had a unisex collection of muslim attires like the women’s Abaya, Khimar and men’s Thobe and Shalwar Kameez, popular in Indian culture.
The event, compered by Ingrid of Fashion Gh was also an important occasion to deliberate on the fashion industry and its benefits to the economy.
Speaking with Showbiz after the event, Nana Mensah, head of Fame Model Management, organisers of AMFW, recounted challenges faced in past years to make it a viable brand.
“The fashion industry is still growing and gradually, people are taking advantage of it. Events such as this have brought a lot of attention to it and this evening’s patronage is endorsement of that,” he said.
Nana Mensah said so far, the event has helped to bring together men’s wear designers, buyers, stockists, bloggers and consumers under one roof.
That isn’t all, the show has discovered young models and designers. This year, Larry Jay, who won the Discovery Designer last year took home the prize for Emerging Designer.
Rysen Collections won Discovery Designer while Bushai Weave Collections was adjudged Established Designer of the Year.
AMFW 18 had Nokia as its headline sponsor with support from Fashion Gh, GN Electronics, Gato Negro, Super Malt, Power Malt, e’april Public Relations, Debonairafrik, auntieoboshie, vivaghana, Guyman style, TV7, and MonteOz.