The festival dubbed: “Melcom Made-in-Ghana Festival”, was to showcase some achievements made in the local production sector and also raise awareness of the need to buy made-in-Ghana goods.
Addressing the media at the launch in Accra, the Director of Communications of Melcom Group, Mr Godwin Avenorgbor, said the festival, which would run for three weeks, would showcase some local products including groceries, plastics, fabrics, furniture, beverages and mattresses.
He said the initiative was to direct the attention of customers to the local industry and build consumer confidence in locally made products.
Mr Avenorgbor said the company would absorb the transportation costs of the goods, hence prices would remain low and would be uniform at all Melcom shops throughout the country.
The Head of Retail Operations, Mr Ashok Nair, in his address, said the launch was also intended to support the country’s economy.
“It is of no doubt that we have the customers and so this new initiative is to let Ghanaians know how important it is to buy locally made products so that the money generated will remain in the country,” he said.
He, therefore, encouraged customers and the general public to purchase locally made products.