Improving film and photography in Ghana : Benefits of the NAFTI-CCNA partnership

BY: Kwaku Gyasi Essel
Prof. Linus Abraham (4th right), rector of NAFTI, with representatives of canon central and north Africa (NAFTI) for the camera to depict the partnership agreement signed by NAFTI and CCNA
Prof. Linus Abraham (4th right), rector of NAFTI, with representatives of canon central and north Africa (NAFTI) for the camera to depict the partnership agreement signed by NAFTI and CCNA

One phenomenon that has enjoyed global acceptance as a tool for improving systems like economies and performance in the various industries is partnership.

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Partnership brings the needed strength to the parties joining each other – human resources, financial nerve, suitable advice, logistics etc.  That way, hope is restored to the parties which would have collapsed or struggled in the absence of partnership.

In the light of this, partnership struck by the National Film and Television Institute (NAFTI), an education institution, and Canon Central and North Africa, an international company that manufactures imaging equipment, must be commented on.  

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The partnership has as its broad objective to strengthen the film and photography in Ghana.

At a press conference on Monday, July 11, 2016, to announce the partnership, the Rector of NAFTI, Professor Linus Abraham, took his time to break down its broad objective into the various benefits for easy understanding.

“The partnership will help NAFTI to build professional skills and knowledge in the industry and ensure global standards in filmmaking and photography in the country, he said.

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This particular objective should engage the attention of all those who want to see improvement in the film and photography in Ghana.

Let us face the fact that some Ghanaian films or movies are substandard.  They either depart from reality or the cast or some of them act in a hammy way, and this needs to be addressed through training.

I watched one such movie in which a mother-in-law created a lot of troubles for the daughter-in-law to the extent of the mother-in-law going to lie between her son and his wife at night to deny them every bit of privacy.  At this point, I stopped watching it because everything was artificial and I thought both the producers and the actors had taken viewers for granted. 

I believe NAFTI would live up to the promise given by its rector and sanitise the film and photography industry, emphasising skills, professionalism, including particularly ethics and decency and the fact that viewers have the sense of judgement and so cannot be taken for granted.

The other benefits of the partnership include the “development of young creative talents in Ghana to find employment in the film and photography industry”; mentorship of talents, and helping professionals in the industry to build relationships.

Others are exposing filmmakers and photographers to cutting-edge professional technology used by industry pacemakers and exposing local industry actors to internationally acclaimed experts in the field.

And the Sales Manager of CCNA, Mr Amine Djouahra, added that “Canon is committed to launching innovative programmes that help provide knowledge and skills needed to promote creative talent and drive the growth of a vibrant local industry”.

Canon’s Managing Director, Roman Troedhandi, gave the hint that his company would provide equipment for practical work by students of NAFTI and support them to find mentors through various events and exhibitions orgnaised by Canon (CCNA).

While CCNA provides the promised assistance, Prof. Abraham says “the Canon brand will be promoted and its commercial relationship enhanced in Ghana”. 

The NAFTI-CCNA partnership is for three years, a short period, but long enough to achieve its benefits once the partners show commitment to deliver.  And in the end, actors and photographers would improve their knowledge and skills and viewers would have excellent films and good photos to watch.