GTA launches website, call centre

BY: Caroline Boateng
Mrs Bella Ahu (3rd left), the President of the Ghana Tourism Federation, Mr Akwasi Agyeman (4th left), the Chief Executive Officer of the Ghana Tourism Authority,  and other officials launching the GTA website and call centre in Accra. Picture: GABRIEL AHIABOR
Mrs Bella Ahu (3rd left), the President of the Ghana Tourism Federation, Mr Akwasi Agyeman (4th left), the Chief Executive Officer of the Ghana Tourism Authority, and other officials launching the GTA website and call centre in Accra. Picture: GABRIEL AHIABOR

The Ghana Tourism Authority (GTA) has launched a website and a call centre to strategically position the country's tourism sector on the globe.

The launch of the website makes it the first one-stop Internet site by a government agency for information on all tourism products and services in the country, while the call centre is also the first to be launched for the redress of complaints by clients.

The launch comes at a time when several national and international tourism activities are to be held to promote tourism.

The activities include the African Tourism Leadership Forum, which is slated for August 30 to 31, 2018 and the World Tourism Day (WTD), which is on September 27, but will be celebrated in Ghana from September 28 to 30 at Kwahu in the Eastern Region, with the Fun and Fly Paragliding Festival.

Also, 2019 will mark the 400th year of the first documented slave in the United States of America (USA) and the GTA, in collaboration with the PANAFEST Foundation and others, is planing an event dubbed the ‘Year of Return,’ to celebrate the occasion.


Digital Transformation

The acting Chief Executive of the GTA, Mr Akwasi Agyeman, said the launch of the website and call centre was part of efforts to re-enforce Ghana’s status as a leading hub of meetings, conferences and engagements (MICE) in the West African sub-region.

Speaking about the African Tourism Leadership Forum, the WTD and the ‘Year of Return’, Mr Agyeman said the theme for the Tourism Day was “Digital Transformation”.

He said the theme was apt because digital transformation was currently not an option but the new way for all, adding that the ‘Year of Return’ was significant, as the US itself had taken note of it.

For Ghana, the year would be commemorated with activities to encourage all in the diaspora, willing to visit Africa to come to Ghana.

Investment option

Mr Agyeman said apart from working to make the country the ideal events place internationally, the GTA was also working to ensure that participants in such conferences would be satisfied with their visit to the country.

In line with that, and in collaboration with the Ghana Investment Promotion Centre (GIPC), he said projects were underway in tourist sites across the country.
Additionally, tourism was being packaged and offered as a viable investment option.

Launch

In a speech read on her behalf, the sector Minister, Mrs Catherine Afeku, encouraged all to support the GTA to drive the interest in the country’s tourism sector.

The President of the Ghana Tourism Federation (GHATOF), Mrs Bella Ahu, was upbeat about the launch of the website and the call centre.

“I believe this is all to enhance our businesses,” she said.

Mr Agyeman, Mrs Ahu and other executive members of the tourism operators’ associations later launched the website and the call centre.

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