OmniBSIC Bank unveils new tagline to reflect transformational direction

OmniBSIC Bank Ghana Limited has unveiled a new tagline, ‘…Not Just Another Bank,’ marking further progress from its long-standing slogan, ‘At Your Service.’ 

The change is part of the bank’s commitment to setting itself apart and standing out with extraordinary customer experience to make its customers the happiest and ultimately becoming the “Bank of Choice” in the country.

The Managing Director of OmniBSIC Bank, Daniel Asiedu, said while the previous tagline had effectively conveyed the bank’s dedication to customer satisfaction, it did not completely capture the essence of its purpose.

“The new tagline better represents our mission: to provide excellent and innovative banking services through competent employees, extensive delivery channels and technology,” he explained

He added that the introduction of “…Not Just Another Bank” emphasised OmniBSIC’s intent to redefine banking experience, focusing on proactive collaboration, technological innovation and personalised solutions. 

Beyond offering services

Mr Asiedu also emphasised that the new tagline reflected OmniBSIC Bank’s readiness to go beyond simply offering services.

“We are not just providing services; we are actively growing with our customers and adapting to meet their needs,” he stated.

Background

Since its merger in 2019, the Bank’s comprehensive transformation has led to quality customer service, impressive year-on-year financial results, as well as improvement across all performance indicators.

As a result, the bank earned some of the most prestigious honours and recognitions – locally and internationally in consecutive years.

Despite these recognitions, the bank is determined to distinguish itself further. 

“We want to raise the bar and position the Bank as a market leader. We need to stand out,” Mr Asiedu stated.

The new tagline aligns with OmniBSIC’s focus on the changing financial landscape and customer expectations.

The bank aims to offer more than just transactional services by leveraging cutting-edge technology to deliver tailored solutions that empower customers to take control of their financial future.

This shift in messaging also reflects a change in mindset from just serving customers to partnering with them. “…Not Just Another Bank” signifies OmniBSIC’s commitment to being an agile, collaborative partner dedicated to customer growth.

The bank is driving its strategic direction through the newly launched ‘OmniBSIC 5.0’ initiative, which focuses on using data, artificial intelligence (AI) and machine learning to deliver predictive and personalised banking experiences.

OmniBSIC Bank is also introducing banking services that will enhance user convenience and reduce reliance on physical banking.

Addressing data security, the bank’s Chief Operating Officer Dr Philip Oti-Mensah, reassured customers that robust measures were in place to protect their information. 

With certifications such as the International Standardisation Organisationand Payment Card Industry Data Security Standard, he emphasised, “Our systems are secure, ensuring third parties cannot easily access customer data.”