Diageo’s Reserve Brand Ambassador for Africa visits Ghana
Guinness Ghana Breweries Limited (GGBL), a subsidiary of Diageo Plc, has invited the African Reserve Brand Ambassador, Mr Tim Etherington-Judge, to a capability-building session to improve the skills and confidence of bartenders in premium outlets.
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The bartenders are at the forefront of the luxury drink experience.
Diageo’s luxury drinks portfolio consists of the fastest growing luxury Vodka in the world, CIROC, and the ultimate in whiskies, Johnnie Walker Blue Label.
Tim, one of the world’s acclaimed mixologists, said, “Bartenders to our drinks are as chefs to food and they need to equally demonstrate the confidence and skill and be celebrated for their craft.”
As part of the activities lined up for Tim, he will train bartenders from some of the best bars in Accra, including Santoku, Movenpick, Il Caveliere Pazzo, Villa Monticello, Lexington, Rhapsody’s, Shaka Zulu, Twist, Monsoon, Krystis and Hollywood Boulevard, on the art of luxury cocktail making.
This will be followed by an official launch of these cocktails at Lexington, after which these cocktails will be available in all the best bars.
Agnes Essah, the Marketing Director of GGBL, said: “Investing in bartending and equipping bartenders with the right skills and confidence to enhance consumer drinking experience is central to our purpose of celebrating life every day, everywhere. “
Great nights are those nights with great people, great songs and great drinks and GGBL will continue to provide consumers great quality drinks and the ultimate drinking experience.”
