After moving to the United States with his parents at age two, George Graham, alias CEO Pryme, is now back to make a statement in the Ghanaian music industry with his EZ Streets Record label.
According to the business mogul, his record label EZ Streets is set to inject 10 million Dollars ($ 10, 000, 000) to make the Ghanaian music industry more attractive to other investors and also encourage upcoming talents to be more creative with their craft.
Speaking to the Graphic Online, CEO Pryme said most musicians in Ghana use their own funds to invest in their music craft due to a lack of support from reputable music brands or management.
“This does not help the artiste to grow creatively, EZ Streets records will lessen these burdens and give music people sound minds to work on good music,” he said.
He added that the Ghana’s music industry is endowed with great music potential and is mostly hindered by a lack of investment and proper management,
“There is a huge potential for music talents out there if only things are done right.”
However, over the years, governments and individuals have failed to invest their money in music, especially because of attitudinal issues and some level of supposed “ungratefulness” on the part of creatives.
CEO Pryme is known for everything music, from songwriting, singing and producing to being an expert in artist branding.
He was born in Ghana and hails from Saltpond in the Central Region but was raised in the USA. He graduated from the University of Bridgeport with a Master’s Degree in Psychology and also owns several businesses in the US.
CEO Pryme started as a musician. He was signed to one of the sub-divisions of Atlanta Music Records. He has worked on a couple of mixtapes and EP’s and has songs with renowned music stars like French Montana, Gucci Mane, and a lot of popular American hip-hop stars.
Due to his passion for music, he set up the EZ Street record label to invest in music talents ready to excel with their craft.
According to him, his experiences working as a music brand expert at one of the renowned record labels in the US inspired him to impact young talents with his EZ Street Records.
EZ Street Records is currently looking forward to sign up to more Ghanaian music talents who are willing to take their music global.