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Breathing life into what you wear - Women root for old designs

 The new range of Vlisco Réflexion Optique’, enriched with spectacular colours, geometric patterns and playful optical illusions.Women like to feel good through the fabric they wear. They therefore buy fabrics based on its colour, texture or design.
Sometimes, it is also about what is in vogue and the type of class that uses it. There could also be the bandwagon effect and that is because virtually everybody wears the design or fabric.

The use of African prints to sew a wide range of modern styles has caught on like wild-fire among the working class women and Vlisco has been on hand to provide a wide range of colourful fabrics to choose from, and for a lot of women the choice is Vlisco.

Established since 1846, Vlisco has created unique fabrics in Holland, influencing the African fashion landscape with 350,000 designs now in its archive. It is the only producer of authentic Dutch wax fabrics recognisable for their original designs and striking colours.

Recently, it introduced a new range of fabric collection dubbed ‘Réflexion Optique’, enriched with spectacular colours, geometric patterns and playful optical illusions.

According to Vlisco, the key behind its new campaign is that any woman adorned in its new collection would reflect and unveil every side of her personality-ensuring she will never be unseen to those around her.

Eye-catching

According to Rachael Clayton, an insurance broker, she was first attracted to Vlisco fabrics when a male colleague at work wore a long sleeve shirt to the office. She fell in love with the pattern, saying “it was unique”.

“I always want to wear things which are not common on the market, I like unique things”.

Every fabric of ‘Réflexion Optique’ is alive with angular forms unveiling layer after layer of shape, form and complexity. A critical look at the fabrics always presents one with something new with its rich and aesthetic designs.

Limited Editions, Unlimited potential

To add to its selection of irresistible textiles, it has created new Limited Edition fabrics which provide a new design signature to classic patterns: a dazzling shimmer. An embellishment that sharpens the attraction of the geometric nature of the patterns and lures the eye like never before.

Hypnotic illusions

In the Vlisco new collection it has brought many fabrics to life with its eye catching effect. The two-dimensional shapes appear to be three-dimensional. What appears to have physical depth, is in fact flat – bringing a wonderful dynamism to every design. Vlisco fabrics comeS to life when one wears them.

Embracing the past. Defining the future

I like Vlisco because I am able to buy cloths whose names my mother used to mention, says Kyerewaa Osei, a fashion designer. With Vlisco, one can find authentic fabrics which come in the names that our mothers and grandmothers use to relish such as “Enyiwa enyiwa” and “Akyekyer ekyir” among other designs. Fresh life is being breathed into classic fabrics with new collection colour stories. It also allows those who fell in love with the original fabrics to fall in love with them all over again.

A fresh colour expression

According to Gloria Mantey, an administrative secretary, what she likes about Vlisco is the different shade of colours that the fabrics present for one to choose from.

She says she loves colours and Vlisco allows her to express herself in colours every day. The fabric, she says, becomes a true reflection of her soul. “Now I do not wear my office suits again, I have a variety of their  cloths and I have sewn them into office wears”. According to her, a lot of her colleagues have started wearing
African prints because they always admire her.

Vlisco has introduced a brand new colour palettes. This ensures ‘Réflexion Optique’ is all the more exciting, all the more ‘unseen’.

The experience can be likened to the visual joy of the Hortensia flower. One time you gaze upon it and it appears to be purple, another time and it’s pink and again it’s blue. This delightful perplexity ensures the  colourful beauty of the fabrics never give rise to boredom. They are a unique joy time and again.

By Rebecca Quaicoe-Duho/The Mirror/Ghana
Writer’s email: [email protected]

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