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‘Graphic Do Ghana Travel’ breathes life into tourism sector'
However, people have been advised to try and live with and around the pandemic as it may not be going away anytime soon,
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Thus inspired to again play its role as a pacesetter and business promotion, the Graphic Communications Group Limited (GCGL) has collaborated with the Ghana Tourism Authority (GTA), to help save the tourism industry, particularly, domestic tourism, with the hope of breathing life into the sector and set it on the path of post-COVID-19 recovery.
For the next four weeks, a special festival christened ‘Graphic Do Ghana Travel’ will provide a virtual platform for the promotion of tourism at the local level, providing a platform for stakeholders to share ideas, do business and learn about the intriguing sights and sounds of the country.
Within the month of celebration, there will be a Street Food Festival to celebrate Ghanaian dishes, Online Shopping festival and a virtual photo exhibition, capturing the intriguing and captivating sights and sounds of Ghana.
Last Thursday, the month-long festival began with the first virtual programme, a Webinar summit for women in tourism.
Graphic Do Ghana Travel
Dubbed “Winning with women: projecting the female flair in sustaining tourism excellence,” the summit presented an opportunity for women in the tourism sector to find ways of sustaining the industry in the country during the COVID-19 pandemic.
The summit, which attracted over 80 participants, sets the ball rolling on the virtual campaign designed to engage the public from the travel consumer’s perspective of domestic tourism and navigate the post-COVID-19 reality.
It brought together some key female industry players such as the Chief Executive Officer (CEO) of
Apstar Tours Limited, Mrs Stella Appenteng, the CEO of Riali Consult, Ms Alisa Asamoah, the Country’s National Coordinator of SheTrades Commonwealth, Ms Regina Hammond, as well as patrons in the tourism sector.
Collaboration, not competition
Though the resource persons spoke on specific areas, all the three women were unanimous in their submission that the tourism industry was a big enough space that could accommodate everyone and thus there was the need for more collaboration, particularly, among women in the industry, instead of trying to outdo another, thereby creating unhealthy competition.
They said more collaborative efforts among the women in the industry would help boost investment, as well as enhance the growth of the industry in the country.
Domestic tourism
Mrs Appenteng called on women in the industry to effectively develop the sector and promote domestic tourism which had been dormant across the country.
According to her, industry players needed to create awareness on domestic tourism, stressing that “this is the time to demonstrate that this is the way to go, we need to enjoy our products first hand.”
New growth
The Director of Marketing and Sales of the GCGL, Mr Franklin Sowa, said the GCGL believed in contributing to the tourism industry; hence, the programme.
“There is the need for new growth of our travel and tourism sector as a nation and at GCGL we believe that this is a route to go to create a bit more of excitement around the sector that is struggling due to global issue.”