The Confederation of African Football (CAF) yesterday signed a four-year sponsorship deal with VISA as a sponsor the continent's flagship football competition, the Africa Cup of Nations (AFCON).
The deal was signed at the Kempinski Gold Coast City Hotel in Accra on Monday and will offer the American electronic payments company the opportunity to widen its global brand and technology on the African continent.
The sponsorship deal will also make VISA the exclusive payment services provider at all venues during the Total AFCON tournaments in 2019 and 2021 and will be the preferred payment option for tickets bought both in person and online.
In addition, VISA will be the official partner of the player escort programme, giving over 1,100 children the opportunity to lead their football heroes out at Total AFCON matches.
Speaking at the event, CAF president, Ahmad Ahmad said: “The benefits of investing in African football are clear to see, and with football being the number one passion of consumers across the continent we’re delighted to welcome VISA as a sponsor of the Total AFCON tournament."
New partnership: CAF boss Ahmad Ahmad (right) and Andrew Torre of VISA
"Through this partnership with CAF, VISA will be able to connect further with its customers and leverage CAF as an innovative marketing platform. Africa is now more connected than ever before, and VISA’s payment network will play a vital role in reaching and rewarding fans across the region. I’m certain that together we will take African football to the next level.”
The Regional President, Central and Eastern Europe, Middle East and Africa of VISA, Andrew Torre, hailed the progress of African football noting that the strength of the game in Africa convinced his outfit to seal the deal which was brokered by Lagardère Sports.
“Football is the most popular sport in the world with an estimated 4 billion fans and the sport intrinsically aligns with Visa’s values of acceptance and inclusion,” he said.
"The Total Africa Cup of Nations tournament is arguably the most important football event in our region where the best of African football comes together. We are very proud to begin our association with CAF, Lagardère Sports and the Total AFCON tournament to support the growth of football in our key markets."