Betway Launches 12th Man Campaign

Author: Kweku Zurek
The Country Manager (Operations) of Betway Ghana, Mr Magnus Rex Danquah (left) interacting with Stephen Appiah at Last Wednesday's launch
The Country Manager (Operations) of Betway Ghana, Mr Magnus Rex Danquah (left) interacting with Stephen Appiah at Last Wednesday's launch

BETWAY has unveiled a star-studded cast of 10 former professional footballers, who will benefit from its 12th Man campaign, a programme which aims to provide retired footballers with a variety of skills and qualifications to increase their chances of employment.

The programme will see the 10 professional footballers (male and female) embark on a four-month training programme and graduate with employable skills in fields, including coaching, broadcasting, finance and event management.

At the launch of the programme last Wednesday in Accra, the Country Manager (Operations) of Betway Ghana, Mr Magnus Rex Danquah, said the participants were whittled down from a field of over 60 former footballers who went through a screening process supervised by former Black Stars captain and Betway Ambassador Stephen Appiah.

The beneficiaries include 2003 African Women Footballer of the Year, Adwoa Bayor, former Olympiacos star Peter Ofori-Quaye, former Black Queens duo, Abass Hamdia and Lydia Ankrah and former national goalie, Ali Jarrah.

The rest are former Accra Hearts of Oak duo, Yaw Amankwah Mireku and Dan Quaye, former Anderlecht and national U-17 Starlet, Awudu Issaka, former Kotoko goalie, Isaac Amoako and former national youth star Patrick Villars.

Training programme
Betway Ghana’s Country Manager (Marketing), Kwabena Oppong-Nkrumah, said the brand was excited about launching such a life-changing initiative.

“We are excited to be launching such a powerful programme. Betway takes pride in making a meaningful difference in Ghanaian communities. Through the 12th Man programme, we look forward to honouring and upskilling our former football heroes who have done so much for the country,” Mr Oppong-Nkrumah said.  

The four-month programme started on February 26 and it will see the former players kicking-off the campaign with a Skills Acquisition Course. Upon completion of the skills acquisition course, the players will have an opportunity to further skill through certified courses organised by the Chartered Institute of Marketing Ghana (CIMG) and Ghana Institute of Management and Public Administration (GIMPA).

The former stars will then go on to complete a Club Administration and Project Management course that is designed to reveal some of the behind-the-scenes planning that comes with running a professional club.  

The Betway 12th Man ambassador said the initiative was dear to his heart, considering how a number of his former teammates had unfortunately been forgotten – even after their memorable contributions towards Ghana football.

In separate addresses, the President of the Sports Writers Association of Ghana, Mr Kwabena Yeboah, and the Chairman of the Ghana League Clubs Association (GHALCA), Mr Cudjoe Fianoo, expressed gratitude to the betting firm for taking steps to ensure that retired footballers did not become destitute.

Mr Fianoo urged all the former footballers to ensure that the programme was success given that they were the first batch of beneficiaries.