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NLA: Unearthing millionaires, developing our communities

BY: Daily Graphic
Techiman Traditional Council GH¢10,000 support from NLA

Making millionaires out of ordinary people, developing our communities and contributing to the state coffers for national development is what characterises the National Lottery Authority (NLA). This characteristic is encapsulated in the NLA slogan, Development through Games.

Background

The NLA, formerly Department of National Lotteries (DNL) was established in 1958 as a department under the Ministry of Finance.   By virtue of the passage of the National Lotto Act, 2006 (Act 722)  it gained autonomy and became known as the National Lottery Authority with a mandate to regulate, supervise, conduct and manage National Lotto and to provide for related matters.

The NLA operated a fully manual system until 2006 when it started automating its processes and introduced Point of Sale Terminals (POSTs) which generate lottery tickets upon purchase. In 2011, NLA fully automated its system of operation and,  distributed about 10,000 POSTs to its Lotto Marketing Companies (LMCs) and Retailers.  

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In August 2015, NLA further acquired 7,400 POSTs in a bid to revitalise its operations.

As part of efforts aimed at boosting efficiency and to also expand NLA's scope of coverage, the NLA has contracted two Service Providers, SIMNET Ghana Ltd. and LOTS-Services Ghana Limited, to provide it with online lottery system back-end support.  

As a principal contributor to the Consolidated Fund, the NLA in 2015 contributed GH¢33,270 to the fund exceeding its target set for the year.

Products

Currently the NLA’s flagship game, the 5/90 Fixed Odds has been in operation since its inception over 50 years ago.  The 5/90 Game has six branded products, namely: Monday Special, Lucky Tuesday, Midweek, Fortune Thursday, Friday Bonanza and its primary product, National Weekly Lotto played on Saturdays.

Currently, all the above-mentioned products are dispensed from the POSTs operated by the lotto retailers.  Though sold at all lotto retailer points, the 5/90 Game can also be played on smart phones after download of the App. Also in a bid to increase accessibility to the games, plans are in place to enable the NLA's patrons to play from Shell Shops across the nation. A pilot of this is currently being rolled out in selected Shell shops in the Greater Accra, Volta, Brong Ahafo, Ashanti, Northern and Western regions and upon completion of the pilot phase, the games will be available in all Shell Shops nationwide.

In February 2015, the NLA also introduced the SoccerCash game onto the Ghanaian market. This game was developed in collaboration with the Ministry of Youth and Sports to promote sports in the country.   

In 2013, the NLA created the Caritas Lottery Platform which grants opportunity to Commercial and Financial Institutions to run their business promotions through lottery schemes in collaboration with NLA.  The Caritas platform is a legal, operations and marketing platform on which lottery schemes are run using a random number generator to electronically draw winners. Since its creation, most organisations, especially financial institutions, have taken advantage of the opportunity to partner with the NLA to enhance their product sales.

Revenue generated by NLA from this platform is applied mainly to social responsibility projects and to support the less privileged in the society, in accordance with its mandate under the provisions of Act 722.

CSR

The Special Projects Department, which handles the NLA's Social Responsibility projects, (SR) was created to identify and pursue sustainable community projects that will bind communities and the NLA as development partners.

Our SR projects are tailored to ensure regional balance, transparency, respect for stakeholder interests and are ethical in our practice. In our dealings with communities, we guarantee respect for the rule of law and international norms of behaviours and human rights.

We are sympathetic to the requests from vulnerable and underprivileged groups, particularly the physically challenged, the needy, the aged, orphans and destitute children.

The NLA’s SR programmes fall under three main categories: Health, Education and Cultural Heritage.

Health Projects

The NLA has supported several health institutions and undertaken several projects in the country among which are:

•Procurement of an Intra Aortic Balloon Pump valued at GH¢120, 642.48 for the Cardiothoracic Centre at Korle Bu Teaching Hospital.

• Acquisition of two sets of Electric Power Drills valued at GH¢98, 839.65 for the Korle Bu Accident Centre.

• As part of the authority’s 50th anniversary celebrations, the NLA  donated six Blood Bank refrigerators valued at GH¢192, 855 to the following hospitals:

Princess Marie Louise Hospital in the Greater Accra Region

Akatsi Hospital in the Volta Region

4 Garrison MRS Hospital in the Ashanti Region

Asankragua Hospital in the Western Region

Jirapa District Hospital in the Upper West Region

Mpraeso Hospital in the Eastern Region

• Renovation and expansion of the Cape Coast Municipal Hospital Theatre at the cost of GH¢50, 000.

• Donation of delivery beds to the Keta Government Hospital valued at total cost of GH¢16,216.20.

• Donation of 15 three-in-one metal chairs to Margaret Marquart Hospital at Kpando worth GH¢6,000.

• Donation of cleaning materials at a cost of GH¢6,000 to Pantang Hospital

• Sponsorship of health screening for the people of Lonto at a cost of GH¢9,950.

• The NLA has further made donations of equipment and furniture to hospitals and healthcare centres across the country and sponsored treatment of patients with various ailments, particularly those with life-threatening conditions as well as health screening exercises worth thousands of cedis.

Educational and sports projects

Contributing to the educational needs of the citizenry is paramount on NLA’s agenda, thus, various educational institutions are beneficiaries of sponsorship packages including furniture, computers and printers. 

• In 2011, the NLA constructed a six classroom block for the Agona Nsaba Islamic School.

• Donation of 20 desks to teachers of the Ho Municipal Education Directorate at cost of GH¢5,000.

• In the field of sports, NLA has supported the various National Teams to:

The World Cup

The Olympic Games

The All Africa Games

Special Olympic World Games

• In 2014, NLA donated GH¢86,385.70 to the Ghana Olympic Committee.

• NLA donated a cheque for GH¢12,200 to the Ghana Athletics Association in August 2015.

• The NLA donated GH¢28,000 to Special Olympics Ghana in July 2015 to support four athletes with special needs to participate in the Special Olympics games in Los Angeles.

Culture

At NLA, we celebrate our Ghanaian customs and traditions to promote and preserve our cultural heritage. This is evident in our sponsorship of festivals in all the ten regions.

They include:

Donation of a cheque for GH¢17,000 to support the Asogli Festival held in September 2015

Donation of a cheque for GH¢10, 000 to support the Apoo Festival held in April 2015.

Donation of GH¢10,000 to support the Homowo Festival held in August 2015

Donation of a cheque for GH¢9,950 to support the Kayeyuri Festival held in September 2015

 Donation of a cheque for GH¢5,000 to support the Tingana Festival held in November 2015

The NLA is fully committed to contributing its quota to the sustenance and development of the nation, hence, will not renege its efforts to introduce more creative and innovative ways to do so.