Facebook’s Chief Product Officer speaks at Social Media Week
Nigeria was the first stop on a week-long trip to West Africa by Chris Cox, the Chief Product Officer at Facebook, who visited Nigeria, Ghana and Senegal to learn about the challenges and opportunities people in the region faced so that Facebook could better serve the region’s content creators, entrepreneurs and developers.
Advertisement
Mr Cox was in Nigeria to speak at the Social Media Week in Lagos about the future of the media, and to meet with Nigerian entrepreneurs and content creators.
Inspiration for content creators
During his talk at the Social Media Week — the region’s premier new media and social media conference, Mr Cox highlighted Nigeria’s status as a hub for innovation and creativity because of its fast-growing mobile technology sector and its vibrant film and music industries.
He focused on how the world was moving to digital video, with formats such as virtual reality, live video broadcast and 360-degree video giving people new ways to tell their stories.
“Stories matter, whether it’s the stories of our lives or the story of Africa’s growth and ascendance.
“We want Nigeria’s storytellers — the musicians, the filmmakers, the novelists — to take their stories to the rest of the world. The explosion in mobile video and live video gives people a new way to share their story and perspective with the globe – and this is happening on Facebook,” Mr Cox said.
He talked about how creators such as Femi Kuti were using Facebook to bring fans into their lives and extend their presence beyond the stage and recorded media.
He also discussed how innovators such as Afrinolly - the creative hub where technology meets art — are using virtual reality and 360-degree video to create exciting and compelling new storytelling formats.
Building on Mark Zuckerberg’s 2016 visit
Mr Cox is the senior most Facebook executive to visit Nigeria since Mark Zuckerberg visited Lagos in September 2016.
He arrived in Nigeria on February 26, 2016 and visited New Afrika Shrine to see Femi Kuti, one of his musical heroes. Femi's hour-long set was streamed via Facebook live to the world and Mr Cox was honoured to be invited to play keyboards for one song.
“I’m looking forward to hearing more about how Nigerian creatives, developers and entrepreneurs are using mobile technology, video and Facebook platforms to create inspiring applications and services for their customers and communities,” said Mr Cox. “The level of innovation we see in this market is amazing. As Africa’s most populous country, Nigeria is an important market for us.”
Facebook accepts local currency payments in Nigeria
When Zuckerberg visited Nigeria, one of the requests he heard was for businesses to be able to pay for advertising and other services in Naira. In response, he said Facebook had started accepting locally issued Nigerian Naira cards from new advertisers for payments on its ads platform.
“With 8.6 million people in Nigeria using Facebook on mobile every day, Facebook is a great place for businesses to reach their customers.”
“We’re listening to our community of partners, developers, advertisers and content creators to understand what we can build to best serve their needs,” Mr Cox said.
Starting on March 8, Facebook will kick off Boost Your Business, a series of free training sessions designed to help thousands of Nigerian small business owners understand how to leverage digital platforms for growth. The sessions will be facilitated by trainers led by She Leads Africa in key cities, including Lagos, Kaduna, Abuja, Port Harcourt and Ibadan.