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‘MTN Heroes of Change’ starts showing tomorrow

BY: Daily Graphic / Ghana

 

After about six months of  diligent research and filming all over the country, the 13-part MTN Heroes of Change series will start showing  on a number of out television stations from tomorrow, January 26.

Directed by Ivan Quashigah for his Farmhouse media production house, the series will be telecast on Sundays over the next 13 weeks on Crystal TV (7.30pm); Metro TV (8.00pm); Multi TV (8.00pm); eTV Ghana (8.00pm) and TV Africa (8.30pm).

The Heroes of Change is a mission by MTN to identify and recognize heroes who have provided unconditional services to their communities.

Launched in July last year at the Alisa Hotel in Accra, the project is an initiative of the MTN Ghana Foundation that sought out men and women, as well as young and old who have sacrificed their energy, time and other resources to improve their communities and helped to brighten the lives of people around them.

Members of the public were encouraged to nominate their heroes. Teams were then dispatched into the communities  to verify their stories.

MTN Ghana Foundation sources have explained that the public were asked to nominate their heroes who had dedicated themselves to making life better for people in their communities in five clearly spelt-out categories.

The categories were segmented into Community Crusader, Social Protection, Health, Environment and  Education.

Ms Cynthia Lumor, Corporate Services Executive at MTN Ghana, has said that the Heroes of Change is an  important project which MTN believes will make a great impact on this country.

“The project flows out of the desire for the improvement of the well-being of MTN customers and the promotion of sustainable initiatives in the communities in which we operate,” Ms Lumor says.

Though the public nominated the 20 personalities whose good work in their communities would be seen over the next 13 weeks, they don’t decide who wins in the various categories or who the eventual overall winner would be.

The panel of judges who has accepted the challenge of selecting the winners are Sidney Casely Hayford, a Chartered Accountant and business and financial analyst and Ibrahim Awal, founder and CEO of Marble Communications Group,  publishers of the Finder newspaper.

The others are  Albert Ocran,  an international motivational speaker, author and co-founder of Combert Impressions and Dr  Doris Yaa Dartey, a communicatiuons professional and Chairperson of the board of directors of the Graphic Communications Group Limited.

An amount of GH¢10,000 will go to  support each category winner  and the ultimate winner will receive project support of up to GH¢50,000.

“The Heroes of Change” is a commendable initiative and I’m proud to be part of it. It will help people to do better and rise to higher heights in helping their communities,” Albert Ocran said about the project.

Five women and 15 men make up the 20 persons the public will see in the series. Tomorrow’s episode will feature what two of the heroes: Emmanuel Ashie Neequaye of Jamestown and Alberta Adoglah of Kokomlemle, both in Accra, are doing to help their communities.

The key objective of the MTN Foundation which is sponsoring the Heroes of Change project, is to enhance the socio-economic development of communities where MTN operates.

The foundation has so far invested over GH¢12 million towards corporate social initiatives in the areas of health, education and economic empowerment.

“Apart from tackling the essentials of what the nominees are doing to improve lives in their communities, Heroes of Change is packaged well enough to be gripping entertainment. We are sure television viewers would immensely enjoy watching the series,” said Nii Martei Korley, Production Manager on the series.