When Guinness Ghana Breweries PLC introduced a new variant of its Baileys Delight in July this year, its focus was to make the liqueur a favourite for every occasion.
And with the Christmas fever high and celebrants prepping for the occasion, Guinness Ghana has started the “Reason To Smile” Christmas campaign to encourage people to gift a bottle of Baileys Delight this season.
The campaign, which has been running on the social media pages of Guinness Ghana since the beginning of December is also to push Baileys Delight as a liqueur on its own and not a replacement of Baileys Original.
According to the Divisional Sales Manager, Middle Belt of Guinness Ghana, Emmanuel Nii Aryee, the company has over the years played a pivotal role in enriching the lives of its customers with innovative ideas and products.
He mentioned that Baileys Delight is part of Guinness Ghana's commitment to bring consumers flavourful liqueurs that can be enjoyed on any occasion.
“To ensure we continue to serve Ghana, we’ve made a huge investment in expanding our brewery to ensure we continue to innovate and stay ahead of the competition.
“And as the curtains drawdown and the end of another year beckons, one thing you can’t forget to do is to celebrate the little moments together with the people you love and a bottle of Baileys will perfectly serve that purpose," he added.
With the idea of offering Ghanaians a new fusion of flavours, Baileys Delight is a blend of deliciously light premium liqueur with a taste of African honey.
The new Baileys Delight is a lighter cream liqueur that blends the taste of African honey with real dairy cream and premium spirit with an alcohol volume of 15 per cent.