Vlisco, the leading designer and producer of colourful and quality fashion fabrics that form an essential part of the African culture, is calling for entries for the second Vlisco Women’s Month campaign.
The successful execution of the maiden edition of the Vlisco Women’s Month celebration earlier this year has given the fabric giant the encouragement and the impetus to celebrate Ghana’s successful and rising women once again.
The Vlisco Women’s Month will take place in March 2014 and it has been planned to coincide with International Women’s Day (8th March) to celebrate the economic, political and social achievements of Ghanaian women.
Vlisco recognises that every day, many women achieve new heights that are inspiring and encouraging to up and coming women hence the designing of the Vlisco Women’s Month initiative to raise awareness of these role models in society and to share their stories and experiences to inspire the younger generation in particular and society as a whole.
It is in view of this that Vlisco is calling for entries from elite and successful Ghanaian women who have a positive attitude to life and business to take part in the Vlisco Women’s Month campaign and help Vlisco to inspire the next generation of young women across Ghana.
The fabric producer has indicated in a statement that “three women will be selected by a panel of judges and during the month long campaign in March 2014 we will share their success stories via various communications platforms to effectively reach women with our message of achievement and inspiration.”
The statement also added that “in order to engage women further, we will encourage them to vote for their favourite achiever (among the three women) which will culminate in an Awards and Fashion Show Night to celebrate all our role models.”
The criteria for entry into the second Vlisco Women’s Month are four namely the nominee (i) Should be a Ghanaian, (ii) Should be in line with the Vlisco target audience viz. aspirational and stylish, (iii) Should be a successful or upcoming and inspirational woman and (iv) Should not have any negative press association in the past or present.
“The woman voted as the nation’s favourite achiever will become Vlisco’s brand ambassador for a year, a role which will entail representing the Vlisco brand and the values that it stands for,” the statement added.
It would be recalled that during the maiden edition of the Vlisco Women’s Month earlier this year, CEO of L’Aine Services Limited, Dr. Ellen Maama Hagan added one more accolade to her long list of awards and honours when she emerged winner.
Mrs Hagan came up against competition from CEO of Accents and Arts, Constance Elizabeth Swaniker, CEO of Sparrow Productions, Shirley Frimpong Manso, CEO of the Ghana Investment Promotion Centre and Investment Banker Mawuena Dumor Trebah and Founder and CEO of Baobab Advisors, Abena Amoah.