Atinka Media Group has launched the Season 3 of the award-winning reality show, ‘Di Asa’ at the forecourt of Atinka Media Village at Avenor-Junction in Accra.
'Di Asa’ is an opportunity for plus-sized market women across the country who has passion for dancing to exhibit their dancing moves which enable them stay healthy, entertains the public and win awards at the end of the competition.
The Managing Director (MD) of the Atinka Media Village, Mr. Albert Kwabena Dwumfour said 40 women from 26 markets across the 16 regions would participate in the contest.
He disclosed that the first audition would take place at Oda and Koforidua markets on Saturday, April 20, 2019 at the Mpraeso Lorry Park to climax the Easter festivities.
He noted that there would be special regional editions in the Greater Accra, Eastern, Western and Ashanti Regions to select final contestants for each of the regions.
“All the winners will converge in Accra on June 24, 2019 where they will be camped in a lavish Di Asa House to kick start the competition properly,” he said.
He added that said the latest season has been upgraded, adding that the winner of the season would be given a brand-new saloon car while the first runner-up would receive a Kia truck and the second runner-up having a tricycle.
In addition, Mr. Dwumfour said the first three winners would be given a fully sponsored trip to Dubai for vacation by the Tobinco Group of Companies while the fourth to 10th position will have a job opportunity with the Tobinco Group of Companies.
“The first runner-up also drives home a mini-track (Abossey Okai Macho) while the second runner-up takes home a tricycle (Aboboyaa). In addition, the first three winners will have a full sponsorship trip to Dubai. The 4th to 10th position will also have a job opportunity with the Tobinco Group of Companies”, Mr. Dwumfour said.
For his part, the Group MD of the Tobinco Group of Companies, the Reverend Dr. Enoch Arthur Aryeh, urged all plus-sized market women to participate in the contest because the programme is beneficial to them.
He said such women were very important players in the society and needed to be included in all developmental actions by state and non-state actors.
For his part, the President of the Ghana Journalists Association (GJA), Mr. Roland Affail Monney, commended the Atinka Media Village for the initiative, saying, they had enlivened the media landscape.
He said such important programming were needed to let broadcasting progress in the country.
The launch was graced with performances from Ghanaian Gospel Artiste Joyce Blessing, Hip-Life Artiste, Fameye and actors like Dabo and Baba Spirit.
The past Di Asa Queens of the Seasons one and two competition also graced the occasion with some dancing moves and drama.
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