Beer retailers, ABL mark Int. Beer Day

The experience, dubbed ‘Grain to Glass,’ exposed the retailers’ first-hand to the various steps and quality standards governing ABL’S brewing procedures. 

The retailers were later  treated to a beer appreciation time and also  taken on a tour of the company’s new multi-million dollar packaging plants inaugurated in March last year.  

The event  was hosted by the Technical, Sales and Corporate Affairs teams of ABL in line with the company’s value of being customer and consumer-focused.

International Beer Day has been celebrated annually on the first Friday in August since 2007 as a way of gathering with friends and enjoying the taste of beer. It is also for celebrating those responsible for brewing and serving beer.

“We deem it necessary, as we celebrate International Beer Day, to open our doors for our cherished retail partners to interact with us and understand how the beer they sell and enjoy is made,” said Vincent Oliver, Technical Director of ABL who took the team through the brewing process.

 He pointed out that ABL is celebrating its 85th anniversary this year and it was the company’s aim to strengthen relations with stakeholders through various capacity building experiences.

Madam Comfort Ashog, owner of Conash Bar at Awudome, spoke on behalf of the retailers. She thanked ABL  for appreciating the contribution of retailers to the success of the company.