WHEN she released her maiden song, Juju in 2018, singer Efe Keyz was very confident she was on the fastest route to blow big time.
But that didn't happen as things rather took an unexpected twist with the collapse of Zylofon Media, the record label she was signed on to.
As if that was not enough for the up and coming artiste to deal with at the time, she was further plunged into more misfortune with the death of her then manager, Willie Roy.
All these came together to work against her anticipated quick rise in the music industry but Efe Keyz did not allow all these give up on her dreams.
Efe Keyz has rekindled the positive thoughts about her career after being signed on to a new record label, PIS Entertainment and she is back with a new song, This Love.
The subject of love seems to be an easy topic for many musicians to sing about and that is what Efe Keyz addresses on her latest material.
On This Love, Efe Keyz sings about how couples share strong affections at the beginning of a union but all that fade away with time.
Produced by Qweccy Plus and mixed by Possigee, the song has relatable and easy to remember lyrics to get listeners to simply get hooked on it.
In a conversation with Graphic Showbiz, Efe Kyez born Ellen Ayensuaa Gyapong mentioned that This Love is the first of many projects she is working on with her new record label.
“This is the first of many to come and I can say with confidence that the response has been great in the few days of release. My fans have waited for long and I intend to give them nothing but the best of me in this new season,” she said.
A product of Kwame Nkrumah University of Science and Technology (KNUST), Efe Kyez describes herself as an Afropop/Highlife singer, performer, songwriter, TV presenter and model.
The artiste who is also popular for the song Casanova has performed at a number of prominent events such as the Reign Album Launch Concert by Shatta Wale, Ghana Events Awards 2018, Ashaiman to the World Concert 2018 by Stonebwoy, Miss Galaxy Ghana 2018, GOWA Awards Maiden Edition and Fashion Ghana Awards 2019.
Efe Kyez was nominated as Most Promising Artiste at the Ghana Music Awards, South Africa 2018, Greater Accra Music Awards and Kumasi Fashion Awards, both in 2019.