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JICA, NBSSI launches free videos for MSMEs

BY: Business Desk Report
rs Kosi Yankey-Ayeh, Executive Director, NBSSI

Japan International Cooperation Agency (JICA) and National Board for Small Scale Industries (NBSSI) have released a series of e-learning videos under the Enterprises Development Project with Kaizen (EDP-K) for Ghanaian micro small and medium enterprises (MSMEs).

A press release issued by the two bodies on October 12 in Accra stated that the aim of the initiative was to help MSMEs affected by coronavirus (COVID-19) review their business operations and understand the key areas for sustainability under the pandemic.

They consist of three thematic subjects; KAIZEN, Financial Management and Marketing, and are now accessible on YouTube.

The context

The COVID-19 pandemic has affected many enterprises in Ghana by reducing their business opportunities. There is an urgent need for both financial and non-financial support to strengthen their resilience and survival.

JICA and NBSSI are committed to working closely with enterprises affected in these uncertain and difficult times on the specific challenges posed by the pandemic.

These videos have been created to provide insights and direction to overcome these challenges.

About videos

Each subject consists of three modules and each video lasts about five to eight minutes.

KAIZEN: It focuses on how to resume business operations and how to improve quality and productivity even under with/after COVID-19, using KAIZEN techniques.

Financial Management: Financial management is necessary to identify the impact of the COVID-19 and develop the countermeasures. It explains the basics of accounting and techniques.

Marketing: Under with/after COVID-19, digital marketing is more important than ever. It provides insights and tips for implementing marketing transformation.

A contact form is provided at the description of each video. MSMEs who are interested in receiving further support by NBSSI and the JICA Project Team can apply for a complimentary remote consultation. Visit the playlist on YouTube; https://www.youtube.com/playlist?list=PLR3YY9gwxH7wKyG-alWWtNJ59ocu8urB7