Hollard Life seeks partnership to increase penetration

BY: Kofi Maclean
Mr Nashiru Iddrisu, MD, Hollard Life Assurance

Hollard Life Assurance, a subsidiary of Hollard Ghana has begun an ambitious drive to increase insurance penetration in the country riding on the back of technology-based solutions.

The Managing Director (MD) of Hollard Life Assurance, Mr Nashiru Iddrisu, said it had already adopted cutting-edge technology to support its product and service offerings, making Hollard Life one of the fastest growing firms in the industry.

Fastest growing insurance firm

Mr Iddrisu said this when Hollard Life Assurance was named the fastest growing insurance company of the year at the Ghana Insurance Awards in Accra.

The annual event organised by Xodus Communications Limited, sought to honour top class performance, professionalism, and innovation across the Ghanaian Insurance industry and to promote the growth of the industry.

Only three years in operation, Mr Iddrisu said the country’s favourite life insurer, Hollard Life Assurance was recognised as the fastest growing life insurance company of the year for achieving exceptional and sustainable growth through strategic innovation.

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He expressed his appreciation for the recognition given to his company.

“Our efforts and hard work to enable more people to secure their future, is being recognised. Hollard Life Assurance, though the youngest of the subsidiaries of Hollard Ghana, has shown resilience and grown aggressively yet organically over the past three years.

“We have successfully introduced several innovative products in a bid to make a significant impact on the Ghanaian Insurance industry. For instance, our USSD life insurance product, MeBanbo, is a gamechanger in making insurance more accessible to the ordinary Ghanaian,” he said.

He dedicated the win to Hollardites, customers, and partners.

“We pledge to our customers, partners, and Hollardites, not to rest on our laurels after this award. We will continue to provide innovative and impactful insurance solutions while delivering an unrivalled customer experience.

“The unconventional insurance group, Hollard Ghana, with its distinctive purpose to enable more people to create and secure a better future was also recognised Brand of the Year whilst its subsidiary Hollard Insurance, was for a second consecutive time, adjudged “Commercial Line Insurer of the Year.”

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Hollard Life Assurance

Hollard Life is a subsidiary of insurance group, Hollard Ghana, which combines its deep local knowledge of the market with the world-class expertise of an international insurance brand.

With feet firmly planted on Ghanaian soil but Headquartered in South Africa, Hollard delivers innovative insurance solutions customised to the unique risks Ghanaians face. Hollard was previously Metropolitan Insurance which operated in Ghana for over 25 years.

Hollard Life Assurance offers various life insurance products including funeral, personal accident, savings and investment, group Life insurance and employee plans, and more.

Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online.