Hollard hits streets with insurance awareness campaign

BY: Maclean Kwofi
Workers of Hollard Ghana educating some drivers on the need for insurance

With a resolve to take insurance to the doorstep of players in the informal sector, Staff of Hollard Ghana hit the streets of Accra, Tema, Kumasi, Sunyani, Takoradi, and Tamale to mark the National Insurance Awareness Day.

The move is to educate road users, market women, traders, as well as shoppers on the essence of insurance.

National Insurance Awareness Day is a day designated annually to increase insurance awareness worldwide.

To celebrate the day, workers of Hollard also known as Hollardites took to the streets of significant lorry parks and market centres to engage people about the essence of insurance.

The visit included 37 Lorry Station, Tema Community One Lorry Station, Sunyani Central Lorry Station, Takoradi Kwesimintsim Taxi Station, Tamale GPRTU Central Station and Harper Road Adum through to the Komfo Anokye stretch.

Global convention

The Group Head of Marketing and Corporate Affairs at Hollard Ghana, Cynthia Ofori- Dwumfuo, in an interview with the Graphic Business at the event in Accra, said in line with global convention, every June, Hollard celebrates insurance month.

“We dedicate the month to continuous education on the importance of financial literacy within our communities as seen via the nationwide market storms we organised.

“At Hollard, we believe in enabling more people to create and secure a better future. So, through these community-focused public engagements, we are helping to make insurance less daunting and more a part of our daily lives.

“Little by little, we will increase insurance penetration in the country,” she added.

Insurance policies

The Chairman of 37 Trotro Station, Mr James Addo, urged drivers and passengers to take advantage of insurance policies for a secure future.

He also congratulated the management of Hollard Ghana for their initiative to educate the drivers on the need for insurance to lessen their financial burden during unforeseen circumstances.