Businesses urged to innovate to survive challenges

BY: Business Desk Report
File Photo, Richard Nii Armah Quaye
File Photo, Richard Nii Armah Quaye

The Chief Executive Officer (CEO) of Quick Angels, Richard Nii Armah Quaye, has advised businesses to be innovative in order to be able to stay ahead of competition and thrive in a highly challenged environment.

He said businesses needed to adopt new strategies to be balanced to meet the changing needs of customers.

Mr Quaye gave the advice last week when he paid a working visit to Gold Coast Food Herbs and Spices, also known as Sankofa Natural Spices at Gomoa in the Central Region, one of the partner brands of Quick Angels, an angel investor based in Accra, Ghana.

He said continuous innovation had made the brands under the Quick Angels umbrella to be competitive and expressed the hope that they will continue to be among the few to challenge the status quo.

"You always have to have ways to face the fall,” Mr Quaye said.

The visit followed years of formidable partnership with Sankofa Natural Spices.

It was to enable Mr Quaye to familiarise himself with the company's ultra-modern facility, know the progress of work done on the product and services, as well as understand what the future holds for the business.


The Board Chairman of Sankofa and CEO of Quick Angels applauded the management and staff of the company for the level of work done so far.

He said considering where the joint venture business started amid challenges, it was satisfying that they had come this far to become a household name.

Mr Quaye said he has a strong trust in the management's ability to achieve more, given the successes chalked up so far.

He disclosed that he was proud of Sankofa Natural Spices as one of Ghana's finest and most healthy products accepted by many.

Challenging times

The CEO of Sankofa Spices, Nana Owusu Odum, said it was common knowledge that businesses were threatened by the challenging times the country found itself in.

Nana Odum, however, said formidable partnerships such us the one his outfit and Quick Angels have had enabled them to develop good strategies that insulate the business from the effects.

This, he said, explained why the company was thriving in the midst of the challenges.

He assured, Mr Quaye, that he and his team were ready and prepared for the years ahead.