Zenith Bank to consolidate position
Zenith Bank (Ghana) Limited was incorporated in April 2005 under the Banking Act 2004 (Act 673) as a private limited company and commenced operation in September 2005.
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It is a subsidiary of Zenith Bank Plc, one of the largest banks in Nigeria by all measures, with S&P credit rating of +B/B (stable) in 2011 revised to a positive outlook in early 2012.
Zenith Bank was adjudged the Best Bank for the Year 2008 as well as Best Bank –Financial Performance, second runner up Best Bank in Retail Banking, first runner up – Best Bank Short Term Loan Financing, and first runner up – Best Growing Bank.
Over the years, the Zenith brand has become synonymous with the use of Information and Communication Technology (lCT) and general innovation in the Ghanaian banking industry. The bank’s main service delivery channels remain its business offices (branches and agencies), which currently stand at 26 while offering electronic banking services, such as Internet banking, bills payment and telephone banking amongst others. These business offices are strategically located in various cities within the country.
Within seven years of operation, Zenith has brought dynamism and panache to the Ghanaian banking industry. The Bank has improved its capacity, size, and market share and industry rankings in all parameters. Today, Zenith Bank is an epitome of a stable and strong organisation with a brand and customer service which is the envy of its peers.
Strategic objectives
The strategic objective of the Bank includes the continuous improvement of its capacity to meet the customers' increasing and dynamic banking needs as well as sustain high quality growth in a volatile business environment through: Continuous investment in branch network expansion and thus bringing quality banking services to our teaming existing and potential customer base; Continuous investment and deployment of up to date state of the art technology and ICT platform; Continuous employment of the best hands available; Continuous investment in training and re-training of our personnel.
Products and Services
Zenith Bank’s product offerings cover most aspects of banking and cater for the needs of its customers that cut across the entire public and private market spectra with emphasis on the following major market segments and lines of business: Corporate and Investment Banking; Commercial and Consumer Banking; Personal and Private banking; Trade services and foreign exchange; Treasury and Cash Management services
The bank’s clientele comprises largely corporate entities many of which are subsidiaries of multinational corporations operating within and outside Ghana.
Large Ghanaian companies and conglomerates also form a core of the Bank's corporate clientele. On the retail aspect of its business the bank's main service focus is on the use of deposit products for liability generation and transaction services.
Growth Areas
We believe that strategic development and deployment of e-Business products and platforms is a key competitive factor in the banking industry. Therefore, our target is to dominate the market by continuously introducing new e-bankinq products for specific industry/customers.
We will continue to focus on the following market and products: Corporate Customers; Retail Customers, Small and Medium Enterprises (SMEs) and the Un-banked population; New Business and Client Capture; Z-Web Acquiring Verified by Visa; Z.com; Card Services; Deployment of ATMs and Point of Sale (POS) terminals.
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