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Silver Star Auto no longer authorized Mercedes-Benz dealer in Ghana

BY: Enoch Darfah Frimpong
Silver Star Auto no longer Mercedez-Benz dealer in Ghana
FLASHBACK: When the Mercedes-AMG, S-Class 2018 was unveiled by Silver Star Auto in December 2017

Silver Star Auto Limited (SSAL) has announced that it is no longer the authorized Mercedes-Benz dealer in Ghana. 

According to Silver Star, after becoming a household name for being the local dealer for Mercedes-Benz for 25 years, Mercedes-Benz, Germany has "without direct or indirect engagement, decided to select a new dealer for Ghana opting instead to appoint a multinational company in Ghana that also will be their dealer in several other West African countries."

"We have tried our level best to make a case with Mercedes-Benz in Germany without luck, all appeals failed to have produce any response from them leaving us no choice but to seek redress from the courts," Silver Star Auto Limited stated in a message published in the Daily Graphic newspaper on Thursday, September 15, 2022.

Graphic Online understands that CFAO is now the local authorized dealer of Mercedes in Ghana.

Below is a copy of the announcement

Dear Cherished Customers and Stakeholders,

We bring to your attention some very important updates. Thanks to your patronage, custom and support, Silver Star Auto Limited (SSAL) has been serving the Ghana automotive market, becoming a household name for being the local dealer for Mercedes-Benz for 25 years.

Due to change of circumstances beyond our control and in spite of the last two years being the best years for SAL and Mercedes-Benz (both for strong and sustained growth, as well as leading the market share by far in Ghana for luxury vehicles).

Mercedes-Benz, Germany has without direct or indirect engagement, decided to select a new dealer for Ghana opting instead to appoint a multinational company in Ghana that also will be their dealer in several other West African countries.

We have tried our level best to make a case with Mercedes-Benz in Germany without luck, all appeals failed to have produce any response from them leaving
us no choice but to seek redress from the courts.

In the meantime, Management of Silver Star Auto has been expanding the horizons with several new and exciting brands for our market:

We are the authorised distributors of Peugeot and Citroën vehicles, some of the finest European vehicles.

We are proud to say that SAL and Peugeot is the third global vehicle manufacturer in Ghana to start assembly of vehicles in Ghana in March 2022.

Earlier this year, we have partnered up with Volvo Eicher Commercial Vehicles of India to bring to Ghana very competitive and high quality light and medium - duty trucks and buses.

Distribution of leading IVECO Trucks from Italy has been secured to begin operations later this year.

Although we have not been treated fairly by Mercedes-Benz, we continue to make investments in new brands, facilities, human resources and training to continue serving our customers to the highest standard they deserve.

Lastly, we want to assure you that with the 25 years rich experience backed by track record, knowledge, tools and facilities, genuine spare parts and internationally trained technicians, we shall remain your independent trusted partner for your Mercedes-Benz advice, support and aftersales service.

Thank you for your support and commitment, without which our journey so far would not have been possible.

We look forward to an even stronger offering and relationship with our cherished customers and stakeholders and thank you immensely for giving us the opportunity to be of service to you.