PZ Cussons relaunches Imperial Leather
Arku Jasmine
Business News
PZ Cussons, Ghana has re-launched the new-look Imperial Leather brands onto the Ghanaian market.
The Imperial brand has products ranging from bar soaps, shower gels, deo-roll-ons and talcum powder.
The Commercial Director of PZ Cussons, Mr David Afflu, who launched the products in Accra, said the new Imperial Leather bar soap came with new features such as enhanced fragrance, look and delivery.
He said the re-launch was the beginning of a series of new products under the Imperial Leather product range.
“This new range of products will cater for various personal care needs of the Ghanaian consumer, while delivering on its brand promise of providing a little luxury everyday’.
Mr Afful said as part of efforts to further enhance the luxury experience offered to customers, the new bar soap came with enhanced features such as the improved fragrance, new and more attractive packaging.
He said to continue the engagement with the public, PZ Cussons had created online platforms and a Facebook page for customers to share their luxury experiencse and win some amazing prizes.
Daily Graphic/Ghana
The Imperial brand has products ranging from bar soaps, shower gels, deo-roll-ons and talcum powder.
The Commercial Director of PZ Cussons, Mr David Afflu, who launched the products in Accra, said the new Imperial Leather bar soap came with new features such as enhanced fragrance, look and delivery.
He said the re-launch was the beginning of a series of new products under the Imperial Leather product range.
“This new range of products will cater for various personal care needs of the Ghanaian consumer, while delivering on its brand promise of providing a little luxury everyday’.
Mr Afful said as part of efforts to further enhance the luxury experience offered to customers, the new bar soap came with enhanced features such as the improved fragrance, new and more attractive packaging.
He said to continue the engagement with the public, PZ Cussons had created online platforms and a Facebook page for customers to share their luxury experiencse and win some amazing prizes.
Daily Graphic/Ghana