Online marketing sprouts out of Africa

One of Africa’s finest digital agencies, Wild Fusion, has added Ghana to its growing list of countries it operates in.

Wild Fusion has services ranging from Internet marketing, social media, digital strategy to online consumer insights. The company has already chalked successes in Nigeria and Kenya, providing Internet or online marketing for advertisers and brands in the African market.

“Wild Fusion seeks to bring new possibilities and opportunities in digital marketing to local business organisations, ensuring that clients receive the best services to access the largest consumer markets in Africa,” the Country Manager for Ghana, Ms Elizabeth Opoku-Dakwa, said.

The company is the first Google-certified ‘Adwords Partner’ in Ghana and Nigeria, as it leverages on years of reputation for excellent services and strong commitments to clients’ objectives and providing Internet marketing opportunities to top African and international brands in their local markets.

“With capabilities spanning display advertising, search marketing, social media marketing email marketing and tracking/reporting, we are fully equipped to service and support local brands in-house. We either partner with traditional agencies to provide digital solutions for their clients or we work with brands autonomously,” Ms Opoku-Dakwa explained.

She said although the digital landscape remained dynamic with emerging media technologies continuously sprouting, Wild Fusion maintained its relevance on the landscape owing to their use of data to back all strategies.

“We are a data driven agency. All our online marketing strategies are birthed from data analysis,” says Ms Opoku-Dakwa, adding that “once campaigns are live, we continuously handle all the tracking and reporting so that we can glean insights which then helps us to go back to the drawing board and re-strategise.”

“I think our reliance on data will invariably set us apart from other marketers because our strategies have a basis which makes them reap attractive results for our clients’ bottom line and return on investment,” she said.

The company is also an online media sales representatives for a number of global online brands including BBC Online, Facebook, Linked-in, NotJustOK and EasyAdz and the company is poised to dominate the market as a premium service, and the most influential digital marketing company.

“All our campaign team members are Google Adwords certified, and all our social media managers are required to undergo Facebook’s advertising training programme. We make this the standard to ensure that our clients are receiving top-notch service from industry-trained professionals,” Ms Opoku-Dankwa said.

Graphic Business/Ghana