Players and experts in the media and marketing industry are today discussing how media and marketing communication can become the springboard for the revival of African businesses and economies in a post-COVID-19 era.
Organised by the Graphic Business newspaper in partnership with Stanbic Bank Ghana, the main speakers for the breakfast are the Chief Executive Officer of ABN Holdings, Mr George Twumasi, Board Chairman of the Graphic Communications Group Limited (GCGL), Professor Kwame Karikari and a digital marketing and communications expert, Mr Stephen N. Boadi, who is responsible for the online presence of major global Fast Moving Consumer Goods (FMCG) brands in Africa.
The Graphic Business/Stanbic Bank Breakfast meeting is themed: “Media and Marketing Communication Post COVID-19: A Catalyst for Africa’s Socio-Economic Resurgence".
Mr George Twumasi will lead a discussion on the changing landscape of the industry in a post-COVID-19 era, while Professor Kwame Karikari, will help participants to understand the people factor in media and social cohesion and personal fulfilment.
Mr Stephen N. Boadi will help participants understand the disruptions and new opportunities on the continent, with Mr Oppong Nkrumah giving the keynote address.
Watch a Livestream of the Graphic Business/Stanbic Bank Breakfast meeting below;