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Graphic begins campus activations ahead of business challenge

BY: Gifty Owusu Kwarteng
Miss Mercy Annan addressing students of the university. With her is Mr Mamadou L. Diedhoiu  (left), the Dean of Business School, Wisconsin International University
Miss Mercy Annan addressing students of the university. With her is Mr Mamadou L. Diedhoiu (left), the Dean of Business School, Wisconsin International University

As part of Graphic Communications Group Limited (GCGL)’s effort to raise interest for its maiden Tertiary Business Sense Challenge (TBSC), a team from GCGL has begun activations on the campuses of the selected tertiary institutions.

The activations started off at the Wisconsin International University in Accra on February 7, led by the marketing department of GCGL.

Speaking at a brief meeting with students of the school, a Marketing Officer of GCGL, Miss Mercy Annan said that the company’s purpose for this competition was to educate the youth to become entrepreneurs and ultimately help bridge the unemployment gap in the country.

She said the GCGL was collaborating with the Ministry of Business Development to create jobs and train the youth to ride on the back of the private sector through entrepreneurship in the country.

She added that, the team that emerges victorious will be given the opportunity to share their business ideas and guided to create their own business.

Miss Annan added that, the company was interested in transparency in the competition and was poised in achieving that.

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A team lead from the university, Nana Sarpong, called on the leadership of the school to support the team and also provide them with the necessary requirements they needed to emerge as winners of this competition.

He said that, they were fully prepared for the competition and they would do their best to win the competition to make their school proud.

The students expressed their interest and willingness to support their team and also thanked the GCGL for involving them in such an innovative and educative competition which would broaden their knowledge.

12 schools

The challenge saw 12 tertiary institutions drawn into groups of two to compete over the next 13 weeks for the ultimate prize.

The participating schools include the University of Professional Studies, Accra (UPSA), University of Ghana Business School, KNUST Business School, Knustford University, African University College of Communications (AUCC), Ghana Institute of Management and Public Administration (GIMPA), Lancaster University and Wisconsin University.

The others are Radford University College, Methodist University College-Ghana, University of Cape Coast (UCC), Dominion University College, University for Development Studies (UDS) and University of Education, Winneba (UEW).

The challenge will commence on the February 18 and ran for 13 weeks.