GLO Ghana, the country’s fifth biggest telecom company in the country, has introduced a new package christened “Glo BiiiiiG 5” on its network in a bid to attract more customers to its network.
The move is also intended to ensure that existing customers on the network get more value for using its services.
The bonus package has a validity period of between seven and 25 days after which it expires.
Addressing the media at the launch of the package, the Head of Commercial at the Glo Ghana office, Mr Augustine Mamuro, described the new package as “an innovative tariff plan on which Glo customers instantly receive five times usage credit for the value of every respective recharge made.”
With the credit, he said, the customer is permitted to call any network, send SMSs and also browse the internet.
He added that the bonus credit could not be used to make international calls. However, whatever the customer spent could be used for the international calls.
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Mr Mamuro also noted that the offer was limited to prepaid customers on the network but gave the assurance that another offer for the post-paid customers would be revealed soon.
Glo, which entered the market after its three year stay outside the market because of its inability to launch its commercial service managed some two per cent of the market just after one month’s operation and closed the month of May with 468,508 subscribers.
As of the end of June, the second quarter, the figure has shot up to 990,566 subscribers.
Unfortunately, the company which started aggressively witnessed a decrease in its subscriber base from 1,613,688 in August to finish the third quarter with 1,610,434.
It however managed to maintain its market share with seven per cent.
Story: Charles Benoni Okine