Ecobank launches new promotion

BY: Maclean Kwofi
Mr Daniel Sackey (3rd left) cutting the tape to officially launch the promo. With him are some executives of the bank
Mr Daniel Sackey (3rd left) cutting the tape to officially launch the promo. With him are some executives of the bank

Ecobank Ghana Limited has unveiled a new campaign to encourage cashless transactions among customers using the bank’s digital platform.

Dubbed ‘Ecobank Xpress Money Promotion,’ the campaign is designed to encourage existing customers and the general public to actively use the Ecobank Xpress Account for payments in place of cash transactions.

The promotion, which seeks to reward more than 70,000 customers of the bank, would be under the supervision of the National Lottery Authority (NLA) and it is expected to run from December 3, 2018 to March 8, next year.

At the launch of the promotion on December 3 in Accra, the Managing Director (MD) of the bank, Mr Daniel Sackey, stated that to be part of the promotion, customers needed to open the Ecobank Xpress Account instantly, fund it, use it for transactions and win prizes.

He said prospective customers could also withdraw or deposit money into the bank’s account from any of the over 1,500 designated Ecobank Xpress Point locations across the country.

“You can send and receive money to and from any bank account or mobile money wallet in Ghana, as well as send and receive money across the 34 countries we operate within Africa,” he said.

He stated that the Ecobank was the largest bank in Ghana in terms of deposits and loan book size.

“We do this by developing credible partnerships that provide our customers with convenience and accessibility service. As a bank, we are noted for many things but what remains unique is our ability to remain relevant and stay ahead of competition through innovation.

“We are also strong believers in rewarding our loyal patrons for their support. We have over the years launched many such promotions which have all been largely successful, attracting high customer patronage,” he stated.

He added that to facilitate customer transactions and promote convenient and accessible services, customers could either withdraw money from any Ecobank ATM, using the cashless function on the ATM or through third party agents located conveniently within their communities nationwide.

Promo details and prizes

The Regional Head of Consumer Banking of the bank, Mr Tara Squire, said the first objective of the campaign was to reward existing customers of the bank using its xpress account.

“It is also to ensure that the over one million customers of the bank transact business not only through its 60 plus branches but also using the 1,500 designated Ecobank Xpress Point locations across the country.”

To reward customers, he stated that any customer who decided to deposit a minimum of GHȼ50 in its xpress pay account stood the chance of winning numerous prizes every week.

“Also in this campaign, every week we will reward 133 customers with cash prizes, however, depositors of GHȼ100 and above receives instant rewards from the bank,” he said.

He assured customers of the bank that it would continue to work hard to provide initiatives that would ensure the growth of their businesses.

The Head of Business Promotion at the National Lotteries Authority (NLA), Mr Ekow Inkoom, said the authority was committed to ensuring that the promotions were conducted in a free, fair and transparent manner.